China has become one of the world’s most important retail market, meaning there are many opportunities for UK companies to take advantage of in the wake of the ever-increasing buying power of China’s middle class. There is currently a particularly high demand for premium quality products, ranging from high street brands to heritage goods, and for made-in-Britain craftsmanship across the food, fashion, and entertainment markets.
As China’s economy matures an increasingly diverse range of opportunities are beginning to emerge. China’s creative industries and sports sectors are a prime example of this trend. These opportunities aren’t without their challenges. China’s unique landscape of regulation and market ‘characteristics’ make it a challenging place to do business though the country remains a potentially high reward market for British businesses who are willing to put in the hard work and time required.