Our delegation will consist of CBBC member companies and led by John Edwards, HM Trade Commissioner, and Tom Simpson, Managing Director, China-Britain Business Council China. The programme will include meetings with senior Government officials as well as participation in key activities during the Expo.

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About CICPE 

The China International Consumer Products Expo (also known as Hainan Expo) is organised by the Ministry of Commerce and Government of Hainan Province.

Last year’s Hainan Expo attracted over 2,800 brands from 61 countries and regions, 40,000 trade visitors and 280,000 visitors in total. The Expo covers an area of 100,000 square meters, a programme of 300 events, product launches, a Fashion Week, procurement meetings, and promotion events for goods of different countries.

As China's economy rebounds following the end of zero covid, CBBC is looking to support our members to engage with key Government stakeholders related to consumption. This year's CICPE is scheduled to be held from April 10 to 15 in Haikou and presents a platform to meet with both Hainan provincial and municipal leaders as well as join key elements of the Expo programme.