本次活动是英中贸易协会持续推出的知识产权系列活动的组成部分，为英国品牌提供了与微信法务及知识产权保护团队直接交流的宝贵机会。圆桌会议将深入介绍微信在知识产权保护方面的最新机制与最佳实践，重点涵盖品牌保护、版权执行以及平台内侵权投诉处理等关键议题。

Building on CBBC's ongoing IP series, this event offers a unique opportunity for UK brands to engage directly with Weixin's legal and IP protection teams. The roundtable will provide an in-depth look at Weixin's latest IP protection mechanisms and best practices, covering key topics such as brand protection, copyright enforcement, and the handling of infringement complaints within the platform.

与会者将获得在中国领先的社交生态系统中应对知识产权挑战的实用见解，并有机会与微信团队的专家进行开放对话，提出具体的运营问题。本次活动为英国企业加强在华知识产权战略，并与这一重要数字合作伙伴建立有效沟通渠道提供了宝贵契机。

Participants will gain practical insights into navigating IP challenges on China's leading social ecosystem, and will have the chance to raise specific operational issues in an open dialogue with Weixin's experts. This is a valuable occasion for UK businesses to strengthen their IP strategies in China and establish effective communication channels with a critical digital partner.

活动日程 / Agenda

• 14:30-15:00 签到 Registration
• 15:00-15:15 开幕致辞 Opening Remarks
  • MC: Lynn Xu, Chief Representative of CBBC Shanghai & Director of Membership and Events, CBBC
  • Ross McNulty, Intellectual Property Attaché, UK IPO
  • Guoyi Zhao, Chair of CBBC IP Working Group & Senior Director of Pubic Affairs, RELX
  • Ted Wu, Weixin Legal Director
• 15:15-15:40 主题演讲：微信知识产权保护策略及维权指南 Presentation: Weixin's IP Protection Strategy and Rights Enforcement Guide Weixin Legal Team
• 15:40-16:00 问答环节及自由交流 Q & A session & Networking