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  • CBBC X PwC: Chinese Cities Of Opportunity -Navigating Business Beyond Beijing & Shanghai

CBBC x PwC: Chinese Cities of Opportunity -Navigating Business Beyond Beijing & Shanghai

event
UK time:
10/03/2026 09:00 - 10/03/2026 10:00
China time:
10/03/2026 17:00 - 10/03/2026 18:00
Venue: Webinar
Where is China's business momentum shifting — and what does it mean for your China strategy?

Join CBBC and PwC on Tuesday 10 March for an essential hour-long webinar exploring the findings of PwC's latest Chinese Cities of Opportunity report, and what they mean for UK businesses operating in or considering entering China.

PwC's report paints a far more nuanced picture of China than the usual megacity story - 60 cities pursuing distinct development pathways. From Hefei's emergence as a global quantum technology hub, to Changsha's reinvention as a consumer innovation powerhouse and Guangzhou's bet on the low-altitude economy, regional China is generating real business opportunities that many UK companies are yet to fully explore.

This webinar brings together data-driven insights from the report with on-the-ground perspectives from business leaders with direct experience across China's regional markets.

The session will include:

  • Keynote: Key findings from PwC's Chinese Cities of Opportunity report delivered by the report's lead author, Zhou Xing, Head of Public Affairs & China Board Member, PwC China
  • Panel Discussion: Where in China? Navigating Business Beyond Beijing & Shanghai, featuring Zhou Xing (PwC China), Vivian Desmonts (Co-Managing Partner, China Practice, Gowling WLG), Ada Chen (Head of Corporate Affairs & Sustainability, Reckitt Greater China), and Kiran Patel (Senior Director & Deputy Head of China, CBBC)
  • Q&A: Put your questions directly to the panel on China's regional opportunities

Whether you're looking to expand beyond the major cities or exploring China for the first time, this webinar is designed to help you make more informed decisions about where and how to grow.

Register
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