Why China, Why Now

China Market is Evolving – Be Present, Be Ready

China beauty and personal care market is projected to exceed 80 billion by 2025, with a forecasted growth of about 5% annual CAGR through 2028. The growth is driven by young, digital-first, premium-seeking consumers:

Skincare dominates the category; the segment grew by 9.5% in 2024. Moisturizers constitutes around 63%.

Men’s grooming is booming, spurred by Gen Z and young consumers. Men’s facial care set grew 235% year-on-year, with facial cleansers, creams, and BB products doubling in popularity.

Economic caution has led to more value-conscious spendings, with approximately one-third of Chinese consumers are more budget-aware, emphasizing the need for brands to match quality with perceived value.

Luxury and lifestyle consumption is shifting — consumers expect brands to show up and connect authentically.

For UK brands, succeeding in China requires being on the ground, understanding the market’s unique pace and complexity, and building trusted local relationships.

Beauty Shanghai

Beauty Shanghai is Co., Ltd is a subsidiary of Golden Osmanthus Culture, who has successfully curated Notes Shanghai focusing on the fragrance market.

With the reputation and experiences built from Notes Shanghai, Beauty Shanghai aims to establish a specialised platform for the Asian market, bringing together global premium brands, distribution channels, buyers and consumers.

Beauty Shanghai will be held concurrently with Notes Shanghai, the Aisa’s largest fragrance boutique fair, at the same venue. The event is expected to attract over 200 social media influencers, 5,000 professional buyers, and more than 10,000 general visitors.

The event is suitable for brands in:

• Skincare
• Makeup
• Personal Care
• Aromatherapy
• Men’s Care