CBBC Programme for UK consumer brands at Food and Hotel China (FHC)
UK time:
06/11/2023 00:00
- 08/11/2023 12:00
China time:
06/11/2023 00:00
- 08/11/2023 12:00
Venue:
Shanghai
Day 1: Monday, 6th November 2023 - Content Day and Shanghai Retail Familiarisation
- AM- China food & drink market update briefing and roundtable discussion
- PM- CBBC-guided retail familiarisation tour of 2-3 supermarkets/imported food stores
Day 2: Tuesday, 7th November 2023 - Meet-the-Buyer and Chinese Influencers Focus Group
Meet-the-Buyer
- Three bespoke and pre-warmed meetings with Chinese buyers per UK company
- 30 minutes per meeting, hosted in person at the British Centre in Shanghai
- Open to all food and drink product categories
- CBBC food & drink team to provide interpretation and buyer follow-up services
CBBC-hosted lunch with selected Chinese buyers
Chinese Influencers Focus Group
- One-hour session per UK brand at the British Centre in Shanghai with five carefully selected Chinese Key Opinion Consumers (KOC) with sizeable followers on Chinese social media
- Hosted by CBBC sector lead
- KOC profiles and discussion guide to be shared with each participating brand
- Outcome summary to be shared with participating brands post-event
Day 3: Wednesday, 8th November 2023 - CBBC Guided Tour to FHC Shanghai
- Transportation arranged by CBBC
- On-site assistance including buyer coordination and interpretation provided by CBBC food & drink and retail teams