CBBC & JD.com | BP Castrol 618 Live-Streaming Campaign on Brand Protection and Consumer Education
Building on our long-standing partnership with JD.com on IP protection, CBBC will launch its first live-streaming campaign on 10th June, featuring our premium member BP Castrol (a world-leading lubricant brand), to promote customer engagement and education on brand protection during the “618 E-commerce Festival” *, one of the largest sales campaigns in China.
This live-streaming campaign, titled “《京东说》618消费者答疑直播活动”, will be broadcast on JD.com, showcasing Castrol’s care for its customers and supporting Castrol’s overall IP and branding strategy from the perspective of customer engagement, as well as warming up for the 618 E-commerce Festival sales campaign.
If you are interested in knowing how to promote your brands and enhance customer engagement through this new live-streaming method, please feel free to join us on 10th June to find out more.
*“618” means 18th June, the anniversary of JD.com. The “618 E-commerce Festival” is the largest annual sales campaign in the first half of the year in China, which was initiated by JD.com and has now become an industry-wide sales campaign.