The China-Britain Business Council (CBBC) cordially invites you to the inaugural 2026 meeting of our Intellectual Property (IP) Working Group. This first session will be an IP roundtable held in collaboration with Taobao & Tmall Group, with options to join in Shanghai or online via Zoom on Monday, 16 March 2026.

We are pleased to welcome Andy Cooke-Welling, the newly appointed Divisional Director of Enforcement and Intelligence at the UK Intellectual Property Office (UK IPO), who will join us to deliver opening remarks. The session will also feature a presentation from Guo Ying, Director of Intellectual Property Protection and Brand Cooperation, Taobao & Tmall Group. Guo Ying will share the latest developments and innovative practices in IP protection of Taobao & Tmall Group.

We warmly welcome our members to join this discussion and share your challenges and insights.

Agenda

14:00-14:15 开场致辞 Opening Remarks

Lynn Xu, Chief Representative of Shanghai, Director of Membership and Events, CBBC

Andy Cooke-Welling, Divisional Director Enforcement and Intelligence, UK IPO

14:15-14:30 主旨演讲 Presentation: Latest Developments and Innovative Practices in IP Protection of Taobao & Tmall Group

Guo Ying, Director of Intellectual Property Protection and Brand Cooperation, Taobao & Tmall Group

14:30-15:30 问答讨论 Q&A Discussion

15:30-16:00 嘉宾交流 Networking

If you have registered for this roundtable and wish to raise specific IP concerns, please send your questions in advance to Claire.guoyuting@cbbc.org to support speaker preparation.

Please scan the QR code below and fill out the form to complete registration. This event is for CBBC Members Only.