• The importance of investing in Digital Marketing in China
• The unique features of Chinese social media channels
• Developing content that resonates with Chinese students
• Key metrics to evaluate social media performance
• Case studies
• Q&A session

Variety Plus is one of the fastest growing intercultural branding and communication agencies with offices in Shanghai, London, Munich and Miami. They help UK and European brands expand into China and have experience of supporting British universities to enhance their brand in the China market.

At the time of booking the webinar, you will also have the option to attend an in-person 30 min consultation with the Variety Plus team in the CBBC London office. This could cover any of the areas discussed in the webinar and/or topics including: Market research, Digital and Creative content (including paid media campaigns), Film Production, Public Relations, Strategy and Planning and Influencers/KOLs.

Registration:

Members

Non-Members

Key Details:

• Date: Zoom webinar is on Thursday 22nd January from 11.00-12.00.
• The second part of the event is the 1-2-1 consultations with Variety Plus - a 30 min slot can be booked from 9.00-17.00 on Thursday 29th January
• Cost: Free for members, £45+VAT (inclusive of webinar and consultation) for non-members

If you have any questions, please contact Catherine at Catherine.Shipley@cbbc.org.