Chinese consumers rely on social media but not search engines to discover and evaluate brands. For UK companies, building credibility through these will help you:

• Get seen by the right audience: real, engaged Chinese-speaking consumers
• Build trust fast: influencer content adds credibility and drives buying decisions
• Create long-term visibility: content remains searchable and shareable for consumers and potential buyers alike
• Collect authentic marketing assets: usable images and videos to support China campaigns, telling your brand authenticity from home

Why Take Part via CBBC’s Trusted Network 

• Meet and engage directly with Chinese content creators active across key social platforms.
• Showcase your brand and products in a curated, content-friendly environment.
• Gain real-time social exposure through influencer content shared after the event.
• Strengthen your brand’s presence with Chinese consumers, buyers, and distributors who are attending China Consumer 2025.
• Receive a full post-event report including influencer contacts and all published content.

How it works:

• The session will take place parallelled with the China Consumer panel discussions, within the same venue.
• Each brand will be provided with a display table within the ‘British Brand Discovery Lounge’, a semi-open area for influencers and the guests of the day.
• Brands are required to prepare product samples, storytelling materials, and visual displays suitable for photography and engagement. It is suggested that each brand have 20 goodie bags for the influencers.  
• Other potential give-aways for the guests of the day is up to your decision.  
• Influencers will explore the space, interact with brands, and create social content accordingly afterwards.

Learn more about our China Influencers here!

Agenda:

• 14.30 – 15.00 Set up
• 15.00 – 16.00 Exclusive interaction session with invited influencers
• 16.00 – 16.30 Conference delegates join the showcase during tea break
• 16.30 – 17.00 Brand showcase clean up, session finishes.

Audience:

• 20 UK-based Chinese influencers + 150 conference delegates.

Participation Fee:

• CBBC Members £2,000 (+ VAT).
• Non-Members £2,500 (+ VAT).

Important notes:

Each participating brand is responsible for setting up and styling their own table display. No bespoke stand design is included in the fee.

The fee includes event planning, influencer curation, content tracking, and event management. While we can only have 2-3 team members from each brand for the showcase, we are happy to provide 1 complimentary ticket to China Consumer.

If you’d like to have a full-day exposure and further engagement with the delegates at the conference, please check our sponsorship package.

Registration:

Spaces are limited and available on a first-come, first-served basis. Please contact celine.tang@cbbc.org for registration by Friday 7th November. 

Your place will be confirmed after full payment of the participation fees are received. 

Learn more here