Join Brand Finance for an engaging breakfast event at the Brand Exchange Club on the morning of Wednesday, 15th January, to explore how Asian brands harness intellectual property and branding to drive global growth. Navigating the region’s diverse cultures, legal systems, and economic landscapes requires not only strategy but also informed, localised due diligence. This session, packed with real-world insights and practical strategies for success will shed light on the opportunities and challenges of IP, licensing, and franchising across Asia's diverse markets.

We will hear from Professor David Llewelyn, an expert in IP law, for A View from Singapore. Followed by a fireside chat with Trevor Little, Managing Editor, IAM & World Trademark Review, Law Business Research to discuss key topics, including:

• The giant frenemies: China and India

• Neighbours in Southeast Asia: Indonesia, Malaysia, and Thailand

• Trading powerhouses: Japan and South Korea

• Emerging players: Vietnam, the Philippines, Myanmar, Hong Kong, and Taiwan

Agenda:

09.00 – 09.30 Arrival & Registration

09.30 – 10.00 Guest Speaker Presentation with Professor David Llewelyn, Professor in IP Law,

Singapore Management University & Managing Director, David Llewelyn & CO LLC

10.00 – 10.15 Fireside Chat with David Llewelyn & Trevor Little, Managing Editor, World Trademark Review

10.15 – 10.30 Audience Q&A

10.30 – 11.00 Networking Coffee

About the speakers:

David Llewelyn, Professor in IP Law - Singapore Management University

David Llewelyn has combined legal practice with academia for more than 35 years, qualifying as a solicitor in England & Wales in 1985, and Advocate & Solicitor in Singapore in 2017. From 1999 until 2010 when he moved to Singapore, he was a partner and head of the intellectual property/IT group in the London office of international law firm White & Case.

He is currently Professor of Law (Practice) at Singapore Management University, as well as Professor of Intellectual Property Law at King’s College London.

David is an international commercial arbitrator on the SIAC (main and IP), KCAB, AIAC and CAAI panel of arbitrators. He sits as an IP Adjudicator at the Intellectual Property Office of Singapore, hears disputes as a Singapore Domain Names Dispute Resolution Panelist, and is an international commercial arbitrator. He is an Honorary Senior Fellow of the British Institute of International and Comparative Law and a member of the Thought Leadership Sub-Committee of the ICC Singapore Arbitration Group.

David has written extensively on IP, IT and other aspects of commercial law, including co-authoring Cornish, Llewelyn & Aplin, Intellectual Property: Patents, Copyright, Trade Marks & Allied Rights (9th edition, 2018), Kerly’s Law of Trade Marks & Trade Names (Supplement published most recently in 2021) and Cases, Materials & Commentary on Intellectual Property Law (2018). He has also explained the commercial aspects of intellectual property law in Asia in his business book Invisible Gold in Asia: Creating Wealth through Intellectual Property (2010).

Trevor Little, Managing Editor, World Trademark Review

Trevor Little is managing editor of IAM and World Trademark Review (WTR). As a legal and business journalist for over 3 decades, Trevor has headed up titles across a range of industries, covering issues as diverse as not-for-profit sector management, the business applications of new technologies and risk management.

Throughout his career, Trevor has written extensively on the issues surrounding corporate value, reputation and identity, as well as brand management and business development. He has been interviewed about IP issues on national radio and spoken at a range of international IP and brand protection events. From 2009 to 2022 he was editor of WTR.