Brand Beyond Retail – The Future of Retail
More and more consumers are opting to shop online, making it increasingly difficult to entice them to visit physical stores. As a result, it is crucial for brands to invest substantial resources in designing unique and memorable retail experiences. Shopping is no longer solely about the products on the shelves; consumers expect immersive experiences that resonate with them. Brands must get serious and creative to attract and engage consumers in physical stores.
The future of retail is exciting, but only if brands can create a space that goes beyond shopping and offers a compelling consumer experience that connects them with the brand.
Key takeaways for businesses wanting to create memorable experiences:
- Learn how to engage your customer's six senses.
- Learn how to co-create to engage your audiences.
- Learn how to leverage technology to engage your customer.
Siu Tang, The Orangeblowfish – Founder and Chief Creative Director
Siu always wanted to be an artist. In 2012, he went for broke, by following his passion and established The Orangeblowfish in his home-study. As Executive Creative Director, Siu develops creative solutions for clients such as Cartier, L’Oreal Group, LinkedIn, Google, Shanghai Village (Value Retail), Colgate-Palmolive, Costa Coffee, Starbucks, Mindshare, Dunkin’ Donuts, Yum China, Ford, ABInBev, Marriott, Anta Sports and more. Siu has been named: 2022 Innovator 25 by Provoke Media; Finalist - Creative Person of the Year by Campaign Asia (2022); Outstanding Individual of the Year by China TopDigital (2021) & One of the Most Creative People by TimeOut Shanghai (2017).
Siu has been featured in several magazines such as Bloomberg China, WallPaper, Shanghai Daily, Ideat, Deezen, TimeOut Shanghai and more.
This will be followed by a panel discussion
Matt Chen, Founder and General Manager of Downland Shanghai
Matt is the founder and general manager of Downland Shanghai. As a seasoned team leader in international trade and brand development, Matt leads Downland to penetrate China market in five years. The brand current performs well in social media, e-commerce, and offline retail.