We are delighted to announce the launch of Chen, a brand-new AI-powered digital adviser for UK companies interested in entering the China market. Born on 1st February, Chen is a free resource available to UK companies across all industry sectors, providing access to tailored advice on doing business in China.
The China Opportunity
China is the second largest global economy, widely expected to grow by 8% in 2021. China can, however, be a complex and challenging market for new exporters, with significant regional diversity and various market barriers to contend with.
Whether you need to learn more about complex local regulations, IP protection issues, setting up in China or simply how to communicate more effectively with clients and partners, there is a seemingly endless list of issues for UK companies to contend with when entering the China market.