In order to promote the best of British lifestyle products and raise the profiles of British consumer brands via marketing campaigns with luxury hotels, the China-Britain Business Council (CBBC) presents an opportunity for your prestigious products to be incorporated into a three-month (August-October 2023) British lifestyle experience programme at select Lux Collective hotels.
Targeting high-net-worth customers and families keen to have unique and unforgettable experiences, this programme will place your products in the rooms or boutique areas of five participating Lux Collective hotels - depending on product categories - for their guests to taste or try. Your products and branding may also be promoted by incorporating them with room turndown services, outdoor afternoon tea, and sunset cocktail parties.
We will then recruit a social media travel and lifestyle KOL (Key Opinion Leader - an Influencer trusted by their followers for their sector knowledge and experience) to experience the participating Lux Collective hotels and to promote participating UK consumer brands on his or her social media channels.