2011 Beijing Design Week


2011 Beijing Design Week is happening now! This is the first design triennial to take place in Asia. By gathering international design resources to Beijing, the event aims to inspire Chinese companies to grow from manufacturers into innovators and designers. As this year’s guest city of honour, London has a series of special design events lined up for the duration of the design week: CBBC Director, Fenella Barber is in Beijing this week accompanying a high-level creative delegation led by Lord Marland, Chair of the UK Business Ambassadors’ Network. UK retail giant Topshop is opening its first Beijing store this week, and CBBC member IPA has just concluded a successful trade mission to China and is launching a R&D service for Chinese brands seeking to go global.

London- Guest City of Honour

One design city will be invited every year to participate in Beijing Design Week, with the aim of enhancing cultural exchange between Beijing and international design cities. As the guest city of honour in 2011, London will welcome a series of events reflecting local design excellence, including "London-Beijing: Cross-Cultural Design Express", optimised design activities in Tian’anmen Square, and a peripheral exhibition: Architecture and Business.

Read the British Embassy in China's press release on Beijing Design Week (in Chinese).

Watch a video of the Design Week opening ceremony on Beijing TV News.

'Designed in China' - report by the FT on Beijing Desing Week.

Lord Marland takes leading creative companies to China
Source: UKTI press release, 26 September

The high-level creative delegation led by Lord Marland, Chair of the UK Business Ambassadors’ Network, is made up of some of the UK’s top-performing creative firms (such as Benoy, Pentland, Arup, Liberty, Gerrard, Priestmangoode, and John McAslan), as well as three other Business Ambassadors: Sir John Sorrell, Brent Hoberman and Tamara Mellon.

Lord Marland said "I am delighted to be leading this delegation of world-leading creative companies to China. As the Chair of the Business Ambassadors’ Network, my goal is to show China why the UK is the place to do business and our firms are the people to do business with. In 2010 UK-China bilateral trade was estimated at an impressive £40 billion, and I look forward to seeing this figure grow as our trading partnership deepens.”

Find out how UK creative firms set the blue print for excellence at Beijing's inaugural design festival.

Design in the DNA - a new research by the Economist Intelligence Unit

During the delegation visit, Lord Marland launched the findings of a new report by The Economist Intelligence Unit: "Design in the DNA". The key findings of the report include: 

  • Design is key to tackling big global issues, including developing green solutions
  • Good design is critical in helping distinguish companies from similar rivals
  • Companies must learn when to listen, and when to lead. Designs that work well in one country will not necessarily be successful in another.

Read the full report.

UK launches R&D Service to help Chinese brands enter global market
Source: IPA, 23 September

The Institute of Practitioners in Advertising (IPA) has launched a research and development service for Chinese brand owners seeking to go global. It has been developed in recognition of a new Memorandum of Understanding between the IPA and the China Advertising Association.

Called IPA 'International Brand Incubator' (IBi ™), the new consumer research and development service draws on the expertise of UK-based planners and creatives within IPA member agencies to provide Chinese companies with the opportunity to test the consumer appeal of their brands outside Asia.

The IPA took a UKTI-backed trade mission to Beijing and the China International Advertising Festival in Shenyang led by IPA President, Nicola Mendelsohn, and aimed to promote the UK as a creative and innovation hub to the world. The trade mission included a series of workshops, seminars and networking events with Chinese brand owners, Chinese ad agencies, government and students. CBBC also helped with organising a workshop called "How to grow strong international brands", which many famous Chinese companies attended, including Baidu, Mengniu, Hengyuanxiang, Tsingtao Beer, CCTV, and ICBC.

Read more on this trade mission.

Opportunity to speak at the 2011 Canton Fair
China, 16 October 2011

CBBC is organising a seminar at the Canton Fair entitled "Designed by UK, Made in China". The seminar will take place on 16th October with support from the China Foreign Trade Center, the organiser of the Canton Fair. We want to recruit 4 speakers to talk at the seminar on different topics about industrial and product design. The speakers should be involved in consumer electronics, furniture and interior design, printing and packaging, machinery and equipment, or IP law.

The main target audience will be Chinese companies that want to expand overseas. Read more in the Draft Agenda, or download the Application Form for information about costs and sponsorship benefits.

The deadline for applications is Friday 20th September. Email Simon Shen or telephone him on +86 755 8293 1443 with enquiries.


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