Scottish Agritech firm, IceRobotics, looks to success in China with support from the China-Britain Business Council 


IceRobotics, a leading Scottish agritech firm, has been awarded £5,000 worth of support as part of the China-Britain Business Council’s (CBBC) Ready for China campaign, a self-diagnostic tool to help more UK companies enter the China market.

Over the coming year, CBBC, the UK’s leading organisation supporting trade in and with China, will offer IceRobotics bespoke support from its suite of services. IceRobotics is the world's leading developer and provider of data collection and analysis products for monitoring dairy cow behaviour. Their products are extensively used by academic institutions and dairy farmers internationally to gain insights into livestock productivity, health and welfare.  And China naturally presents a great opportunity to grow their business. 

However, like any new market, China has some challenges. CBBC will help IceRobotics initially in identifying potential partners and looking at regulatory issues. Both sides will then look at the progress and tailor the continuing support to enable an appropriate market entry strategy to be defined.


Robert Boyce, Director and co-founder of IceRobotics, said "China offers us a huge opportunity, but also many complexities and restrictions that are very different from other international markets. We joined CBBC to help us to understand these challenges and to help us to develop the right strategy and find the right partners to address them. We believe our technology platform is ideally suited for China and are looking forward to launching there soon."

James Brodie, Scotland Director at CBBC, said "Agritech was identified as a key priority sector by the Chinese government in their 13th 5-year plan. It’s exciting to be working with IceRobotics on navigating the complexity of entering the Chinese market for such technology, which has such massive latent demand. The challenges are not insignificant, but the potential appeal for their solution is such that it more than warrants the effort in exploring how to overcome them."
Jack Sun, Project Manager at CBBC, said "This is a very interesting and exciting product. CBBC has already conducted detailed research into several potential partners for IceRobotics and provided background analysis, which is helping IceRobotics to identify suitable partners and determine their next steps for Chinese market."


More than 600 UK companies have completed the ‘Ready for China’ Diagnostic Tool – with CBBC offering them practical advice and relevant materials on how to take advantage of the huge opportunities that the China market presents

To find out how ready you are for China – click here

About Ice Robotics

Founded in 2002 and based in Edinburgh, IceRobotics Ltd develops specialist behaviour monitoring tools for livestock. The Company’s products are used extensively by the international research community to explore the relationships between behaviour, health, welfare and productivity. IceRobotics has also developed the CowAlert system for commercial dairy farmers which builds on the knowledge gained through working with the research community. CowAlert is a cloud-based Internet-of-Things platform which provides unique alerts and insights into fertility, health and welfare to promote high levels of herd health and welfare combined with increased competitiveness and sustainability. IceRobotics is a pioneer in the use of advanced technology in livestock behaviour monitoring, including developing the first wireless sensor and first cloud-based system in the sector.