The 5th Great British Brands Festival 2017


CBBC's unique Great British Brands Festival series focuses on selling UK products directly to Chinese shoppers and helping British retailers to establish a strong base in fast-emerging Chinese consumer markets. We organise high-profile UK-themed sales exhibitions and partnerships with Chinese government bodies and trusted business partners. This event will be determined by potential funding support as well as site support.


China Nationwide

Time City/province Sub-sector
Aug. 25-Sep.3 Taiyuan, Shanxi province Luxury retail, lifestyle, food & drink
August Haikou, Hainan Province Comprehensive
October Foshan, Guangdong Province Food & drink, lifestyle, fashion
Oct.26-Oct. 30 Changsha, Hunan Province Household, food & drink, fashion
Nov./Dec.              Shenzhen, Guangdong Province  Comprehensive
Jan/Feb, 2018 Beijing Household, food & drink, fashion


Time and location are subject to change depending on negotiations with local partners. 


The 2017 The Great British Brand Festival PLUS 

The Great British Brands Festival Plus Campaign is a tailor-made programme consisting of online B2C, off-line product showcase, business matchmaking and market information training sessions. There will be one flagship campaign activity in the north, east, west and south regional city clusters. 

Time   City/province Sub-sector
29th-31st, Mar.   Zhengzhou, Henan Province Comprehensive (completed)
19th-21st, July  Shanghai Mother & baby (CBME)
8th-12th, Sep.  Guiyang, Guizhou Province Alcoholic beverages, lifestyle (the 7th Guizhou Expo)
15th-18th, Sep.  Chengdu, Sichuan Province Food & drink, lifestyle (WCIF)
19th-22nd, Oct.  Shanghai

Luxury Retail  (the Best of British)

Time and location are subject to change depending on negotiations with local partners. 


Should you wish to participate in the Festival or have any enquiry, please email Demi Ping  at



The 2016 Programme

In 2016, the Great British Brands Festival was held in eight cities of China, in north, south, east and west. Below are some hightlights of the Festival last year.


Quanzhou (18 April - 3 May)
The first leg of 2016 ran in two stages, from 18-20 April during the Maritime Silk Road International Brand Fair in Quanzhou Shishi International Textile City, and from 22 April to 3 May in Quanzhou World City. The event was well supported by the local government and media; CBBC also opened a UK Brands Exhibition Centre in neighbouring Fuzhou in May. 
Nanjing (1 May – 15 May)


The Nanjing festival marks our debut in east China. Nanjing is home to global retail giants Suning, Deji Group, Golden Eagle and Sanpower (who acquired House of Fraser and Hamleys). CBBC is partnering with Golden Eagle to hold the festival at its widely known Xinjiekou store in central Nanjing. A retail forum is being planned alongside the festival.

Watch Nanjing TV's onsite report here (1 min, Chinese)

GBBF Online (11-30 June) -


With the online debut of the Great British Brands Festival, British retail made an exciting breakthrough in China as nearly 30 British brands took part in an exclusive UK-only promotion on the leading Chinese e-commerce site, thanks to a partnership between and CBBC. For a full week from 11 to 20 June, UK brands enjoyed top billing on the screens of’s 170 million registered users ahead of the site’s wider International Brands Festival, which ran after the UK promotion until 30 June. 



Changsha (22-31 July)
The 2015 festival in Changsha was a big success, including cooperation with the local Hunan TV station, which filmed UK retailers at the festival and featured them on one of its biggest Friday-night programmes. This year we are in I CITY in the centre of Changsha, where we have worked to attract more local retailers, distributors and importers to get to know the British brands.
Guangzhou (9-18 September)
Guangzhou, the hub of high-spending south China, was among the top cities for sales in the 2015 festival series. In 2016, we aim to introduce more UK brands to this key market, which can serve as a springboard to the wider south China region. We will once again be hosting the festival in the part-British-owned Happy Valley shopping centre in Zhujiang New Town, with exhibition areas spanning the first and fourth floors.
Shenzhen (26 October - 20 November)    


Sales at the Shenzhen festival were among the highest of eight cities nationwide in 2015 and this affluent area of southern China boasts huge spending power. In 2016, we aim to bring more UK brands (both new to market and already in-market) to this strong market, making the region one of the preferred choices for UK brands entering the Chinese market. This extra-long festival will be held in Wongtee Plaza, Futian District.


Xiamen, Fuzhou (TBC)


Our newly launched Xiamen festival will run alongside the huge China International Fair for Investment and Trade (CIFIT), run by the Ministry of Commerce. We have been invited by the Xiamen government to promote UK retailers and brands. Xiamen, a popular destination on the wealthy east coast, attracted more than 60 million tourists in 2015. UK companies will be able to explore B2B and B2C opportunities here.

Fuzhou, in Fujian Province at the head of the new Maritime Silk Road, plays important roles as a key city in this initiative. CBBC signed an MoU with the Fujian government in Nov 2015, which has strengthened the commercial relationship and created a strong base for UK retailers looking at China’s affluent south-east coastal region.



Taiyuan (October)


Shanxi’s 8.9% GDP growth in 2015 was well above than the national average. Though the capital Taiyuan is little-known to most Westerners, this province, the centre of China’s coal industry, has a lot of hidden wealth. CBBC will take UK retailers and brands to unlock the market and explore the opportunities at low cost.


GBBF Online (November)




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