The Review 英中贸易评论

China-Britain Business Review is the journal of the China-Britain Business Council. First published in 1964, it remains the only national journal about business in China specifically for a UK readership. The Review provides British companies with information that will help them do business with China, whether they are new to the market or well established there.

“Up-to-date, well presented, easy to read, interesting and original. You may intend to only flick through it, but will end reading it cover to cover. As well as being distributed to the British business community it is distributed in China for those interested in doing business in the UK.”
Peter Budd, Director
Arup

Frequency 出版期数

Published 10 times a year. The December/January and July/August issues are double issues.


Supplements 增刊

Stand-alone supplements are produced several times a year covering subjects such as Scotland in China, Yorkshire & Humberside in China, Wales in China, Northwest in China, East Midlands in China, logistics, innovation and technology. Special supplements, one covering the 60th anniversary of the founding of the PRC, and a photo supplement on the former Chinese ambassad to the UK Mme Fu Ying were also produced in 2009 and 2010. Supplements on the Shanghai Expo in China and Life Sciences are planned.


Editorial content 编辑内容

  • News about business won in China
  • Interviews with senior representatives from British companies well established in China, revealing their paths to success and how they have overcome obstacles on the way
  • Latest developments in China’s economy and specific industry sectors
  • Reports from correspondents and CBBC offices in China
  • Regular articles from sector specialists
  • In-depth reports on the regions of China and key cities
  • Business guide: invaluable practical advice on key aspects of doing business in China written by people with hands-on experience
  • Calendar of important events and activities in UK and China
  • All contained in a manageable 24 pages, written in a lively, informative and clear style.


Circulation 发行

The Review’s circulation is 6,000 - an increase of 10% over last year, and this includes 4,000 decision makers within British companies.  Another 2,000 copies are distributed locally in China, to Chinese and British companies, and BCCC members as well. The Review is also distributed to a wide group of government and trade organisations, and trade associations with an interest in China, including UKTI, Chinese Embassy in UK, CCPIT, etc.

In addition, it is distributed at CBBC’s events in the UK and China, and the many other events in which CBBC participates. A CBBC survey showed that on average every copy of the Review is read by three to four senior business decision-makers within an organisation, making an estimated readership of 20,000 (2007 data).

Virgin Atlantic Airways Ltd is now distributing the Review in the First and Business Class Lounge at Shanghai Pudong International Airport. Air China and Cathay Pacific Airways continue to distribute the Review in the First and Business Class Lounge at Heathrow Airport. Air China shares the area with Air Canada, Air New Zealand, ANA, Asiana Airlines, bmi, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Singapore Airlines, South African Airways, Spanair, TAP Portugal, Turkish Airlines, THAI, United and US Airways. Finnair is also distributing the magazine in Helsinki-Vantaa Airport in Finland.