CBBC Chinese Business Culture Training Programme - Accredited by The Institute of Export

When West meets East, cultural and communication challenges are a certainty. Get prepared for doing business in China with CBBC's Chinese Business Culture training programme, accredited by The Institute of Export.

A one-day interactive training programme available monthly at CBBC London office, or delivered bespoke at your boardroom.
For more information please click here.

Click here for the booking form or email Chen Wu.

China is often perceived as being a “difficult” market for variety of reasons, but cultural differences are often cited as one of the main areas of concern. Over fifty years experience in helping UK companies do business in China has given CBBC a unique insight about China, the Chinese people and its business environment. CBBC’s mix of UK and Chinese staff also make it well placed to identify and communicate cultural differences and pass on practical observations, strategies and straight forward tips.

The purpose of CBBC’s Chinese Business Culture Training is to provide trainees with an awareness of China and Chinese business culture and an insight into how misunderstandings can arise (and be overcome) during business interactions with Chinese people.  Trainees will also learn about practical skills that can make business interactions with China more successful.

Learning outcomes

For the individual

• Increased understanding about China and the mind set of Chinese people

• Increased understanding of Chinese culture and its impact on business

• Increased confidence and effectiveness in communicating with Chinese

For the company:

• Increased preparedness to deal with China.

• Increased cultural awareness on a company level

• Increased likelihood of positive business development in China

Training can be provided in half-day or full-day modules and content can be tailored to meet specific requirements.

Clients’ comments:

“Working with CBBC is an absolute pleasure and yesterday's pre-visit briefing and appreciation of the culture and business etiquette was really useful, informative and thoroughly enjoyable…….the quality of the education and interactive dialogue was of a very high standard.”
- Nigel Bank, Vice President International, Cardinal Health

“You gave an excellent overview of China, with a great combination of history, culture and business. The fact that you added in personal perspectives and experiences made the presentation more lively and '3D'! ......, the team rated the briefing highly, keywords are ‘informative, interesting and fun!”
- Europe sales team, Cathay Pacific 

Members of CBBC are eligible for a 20% discount
Contact: Chen Wu