Digital Audit Service

CBBC is now offering our, new-for-2018, Digital Audit service. This bespoke report, available to both CBBC corporate members and non-members gives consumer-facing brands an insight into their digital footprint in the Chinese market.

 
A comprehensive support service to understanding your company's digital presence in China
A comprehensive support service to understanding your company's digital presence in China

Who should use it?

Consumer brands from all sectors who have some existing exposure or sales in China. Previous projects have come from the beauty, food and drink, fashion, and homeware sectors. If all the elements of the report are not relevant, CBBC can can tailor the content to suit your specific needs and requirements.
 

What will it look like?

The report is a PDF with examples taken from relevant social and e-commerce channels, search engines, and other online sources, complete with links, translation and analysis of the information, and recommendations for next steps.

How much does it cost?

This service costs £1,250 +VAT for members, or £1,750 +VAT for non-members

How long does it take?

Most reports can be completed within one month of payment.

Why should I do it?

This audit is suitable for anyone who wants to understand the perception of their brand in market and are curious to see what activity existing partners are running, and if that activity matches their branding expectations and guidelines. It can look at the impact of a recent market visit or trade show, or explain a spike in sales to China that is proving hard to understand, for example. There are so many possible scenarios – but this report gives businesses a picture of the information about their brand that is available to Chinese consumers.

After identifying your requirements for the report, it is delivered by our team of sector-specific project managers based in Mainland China.

“Before we commissioned the CBBC Digital Audit, we knew little about what Chinese consumers were saying about us. The report gave us some really useful insight into our existing brand presence and some concrete next steps to help us capitalise on our existing exposure and continue to grow in market”
Antony Wilson, International Sales Director, Dartington Crystal

“Taking part in this audit and has proved to be an interesting and invaluable piece of work for us and has given us a starting point from which to move forward in the digital world in China with suggestions and recommendations from CBBC as to how to do that. I’d definitely recommend other businesses who are looking to grow in China to consider doing this digital audit especially when so many transactions in the country are done on line. I’ll certainly look to repeat the exercise in a year’s time to understand what progress we have made”
Sarah Henderson, International Sales and Marketing Manager Taylors of Harrogate

To commission an audit or for more information please contact your local CBBC adviser, or enquiries@cbbc.org

 

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