Retail, Food & Drink
China has become one of the world’s most important retail markets, and there are many opportunities for UK companies to take advantage of the ever-increasing buying power of China’s middle class, including BritCham and CBBC's very own Great British Brands Festival. Currently there is especially high demand for quality premium brands from high street to heritage, and for made-in-Britain craftsmanship across food, fashion and entertainment.
The food industry has grown dramatically in the last few decades with an increasing number of chemicals, veterinary drugs, feed and food additives being used in farming and food production. The Chinese Food Safety Law calls for the integration of existing mandatory standards for agricultural product quality and safety, food hygiene and food quality into uniform national food safety standards. This calls for greater supply chain integration and collaboration to deliver effective traceability.
The UK has a wealth of experience in food-related standards, training, risk assessment, research and assurance systems, driven by consumer demand over many years, and this forum serves to help members use this expertise to develop business links in China.
To learn more or to join this forum, please email firstname.lastname@example.org