Targeting Chinese Consumers - A guide for UK Businesses
The Chinese market presents opportunities to UK exporters both large and small, new and old. While the Chinese economy is complex and multi-faceted, China’s overall trajectory towards becoming a major importer is clear. There will be many opportunities for UK companies to take advantage of the ever-increasing buying power of China’s consumers
CBBC’s Guide to Targeting Chinese Consumers looks at key growing consumer sectors such as Fashion, Food & Beverage, Personal Care and Luxury Goods.
The guide also provides practical advice on:
- Routes to Market
- Finding and Working with Chinese Partners
- Marketing in China
- International Shipping and Delivery with Royal Mail
- Business Trips in China
The guide gives top tips and advice on strategy to support UK companies with world beating products in the best way to approach this exciting but complicated market.
We would also draw your attention to some other relevant resources:
- Our hub for UK SMEs - Opportunity to Action - at this link
- Our other reports and business guides - at this link
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