China's Connected Consumers - A Report by KPMG



KPMG's latest China Connected Consumers report reveals the growing sophistication of the
Chinese Consumer. No longer are they just following trends, they are setting the pace and
increasingly are the driving force in a dynamic environment, where we see rapid change and


The report gives an in-depth analysis of 5 key trends:

1. Propensity to spend is significant

2. Tech savvy and sophisticated

3. Type of services have increased

4. Change of ownership to lifestyle

5. Age of the Global Chinese citizen