Gives UK companies access to key testbed for China’s economic reforms
The China-Britain Business Council (CBBC) today established a presence in a 15th Chinese location with the official opening of its new Fujian desk and a UK Brand Pavilion within the Fuzhou Pilot Free Trade Zone. UK companies in retail, trade, finance, services, logistics and e-commerce will benefit from direct access to one of the four pilot zones for China’s ongoing economic reforms, at the starting point of the 21st Century Maritime Silk Road.
The UK Brand Pavilion, located in a new International Brand Exhibition Centre for 21st Century Maritime Silk Road Countries, enables UK companies to showcase their brands, products and services and expand further into China with the support of CBBC’s business advisors, local partners and government contacts. Fujian Province was identified in a 2015 report by CBBC and the Foreign & Commonwealth Office as one of two ‘core regions’ of the Belt & Road initiative, the Chinese government’s long-term plan for international trade and investment. Fujian is the starting point of the 21st Century Maritime Silk Road, a vast network of shipping routes to build and bolster international trade routes from the Taiwan Straits all the way to the Mediterranean Sea.
Stephen Phillips, chief executive of CBBC, said: “I am delighted that CBBC is working with CCPIT Fujian to develop further the trade and investment links with Fujian, one China’s most dynamic coastal provinces. Fujian is central to the Chinese government’s economic vision and is a designated ‘core location’ under China’s ‘Belt & Road’ initiative. CBBC’s partnership with CCPIT Fujian expands the UK’s reach and gives our 1,000 member companies an important stepping stone into one of China’s four pilot free trade zones.”
The Fuzhou Free Trade Zone, established in March 2015, joins the zones in Guangdong, Shanghai and Tianjin as a testbed for nationwide government reforms, the cornerstone of the new 13th Five-Year Plan (2016-2020), which maps out the crucial next stage of China’s development.
The British Pavilion’s opening follows the recent first-ever visit of CBBC’s Great British Brands Festival to Fujian Province – held in April 2016 in neighbouring Quanzhou – where CBBC believe there is huge potential for British retailers to establish a foothold in some of China’s underexplored consumer markets. CBBC is now working with CCPIT Fujian to exchange information on the commercial environment and latest regulations, putting British companies at the forefront of local business developments. A delegation of UK companies was among around 80 attendees at the opening ceremony.
UK Brand Pavilion Address:
Exhibition Centre of 21st Century Maritime Silk Road Countries, 1/F Strong Building, 100 Jiangbin East Avenue, Fuzhou / 福州市江滨东大道100 号世创大厦一楼21世纪海上丝绸之路沿线国家品牌展示中心