Ceremony Held to Celebrate Peppa Pig Retail Partnership With Tmall in China

Peppa Pig has been recognised as a ‘super brand’ by one of the world’s biggest B2C e-commerce platforms
British brand Peppa Pig has been recognised as a ‘super brand’ by Alibaba’s b2c e-commerce platform Tmall by having been chosen for the first “Super Brand Day” promotion of 2019, where Tmall offers top placement on its homepage and targeted marketing campaigns. The announcement was marked by a ceremony held at Peppa Pig World to celebrate the occasion.

Alibaba’s B2C e-commerce platform Tmall caters to consumers looking for branded products and a premium shopping experience. According to Analysys, Tmall was the largest B2C platform in China in terms of gross merchandise value in 2017.

To launch the partnership, a ceremony took place on Monday, December 17 at what is seen as home of the brand, the world’s first and UK exclusive, Peppa Pig World. Tmall executives attended the event along with the platform’s mascot and representatives from Entertainment One (eOne), the licence holder of Peppa Pig. The ceremony included a tour of Peppa Pig World, speeches by key individuals, and the introduction of Peppa Pig to Tmall’s mascot, the Tmall cat.

Mike Hu, President FMCG at Tmall said: “Since its launch three years ago in China, Peppa Pig has become a beloved brand for families. To celebrate naming Peppa Pig as one of our super brands, it seemed only fitting to travel to the home of Peppa Pig to commemorate the start of our partnership. We are thrilled to give the more than 600 million annual active consumers on our China marketplaces the opportunity to enjoy special discounts and promotions on Peppa Pig merchandise.”

eOne’s Ami Dieckman, SVP Global Licensing, Family & Brands said: “The recognition Peppa Pig has received from Tmall is a huge achievement for the brand, and one we’re very proud of. Peppa Pig has increasingly grown in popularity in China, not least thanks to Tmall’s support of the brand and the launch of Merlin’s first Peppa Pig World of Play, an indoor themed attraction launched earlier this year in Shanghai.”
The ceremony was held to celebrate the partnership and to inspire fans of Peppa Pig in China to visit the UK and Peppa Pig World. China is one of the UK’s top most valuable inbound visitor markets, last year spending on average £2,059 during each visit*, more than three times the all-market average. In the first half of 2018, the UK has seen a record number of visitors from Chinese tourists, which is up 19 per cent compared to the same period last year*.

In 2019, Peppa Pig will be celebrating its 15th anniversary, the same year that the Chinese New Year welcomes in The Year of the Pig. This will be anchored by the first Peppa Pig theatrical release in Chinese cinemas in February.

Patricia Yates, Director at VisitBritain said: “China is the world’s most valuable outbound market and we want the UK to be the destination of choice for Chinese travellers. The popularity and profile of an iconic British brand such as Peppa Pig in China gives us a great opportunity to connect with millions of potential visitors to the UK, as well as to promote associated visitor attractions, local destinations and experiences, inspiring more Chinese visitors to book a trip here right now and to explore more of our nations and regions.”

Mike Hu, Senior Director of Tmall FMCG, Andrew Carley, Executive Vice President of eOne, Ami Dieckman, Senior Vice President of International Licensing at eOne, Andy Du, Director of Tmall Baby, Timothy Jenkins, Policy & Public Affairs Manager at VisitBritain


Ami Dieckman, Senior Vice President of International Licensing at eOne, Andrew Carley, Executive Vice President of eOne, Mike Hu, Senior Director of Tmall FMCG, Andy Du, Director of Tmall Baby
Notes to editors:
*VisitBritain, November 2018 - https://www.visitbritain.org/visitbritain-collaborates-china-based-internet-company-tencent-new-racing-game-qq-speed
Tmall - www.tmall.com

About Entertainment One
 Entertainment One Ltd. (LSE:ETO) is a global independent studio that specialises in the development, acquisition, production, financing, distribution and sales of entertainment content. The Company’s diversified expertise spans across film, television and music production and sales; family programming, merchandising and licensing; digital content; and live entertainment. Through its global reach and expansive scale, powered by deep local market knowledge, the Company delivers the best content to the world. 

Entertainment One’s robust network includes international feature film distribution company Sierra/Affinity; Amblin Partners with DreamWorks Studios, Participant Media, and Reliance Entertainment; Makeready with Brad Weston; unscripted television production companies Whizz Kid Entertainment and Renegade 83; live entertainment leaders Round Room Entertainment; world-class music labels Dualtone Music Group and Last Gang; and award-winning emerging content and technology studio Secret Location
The Company's rights library, valued at US$2.0 billion (as at 31 March 2018), is exploited across all media formats and includes about 80,000 hours of film and television content and approximately 40,000 music tracks.

Peppa Pig World
UK and Eire exclusive and world first, Peppa Pig World, is located at family theme park Paultons Park in Hampshire and opened in 2011.

There are now nine rides including; Miss Rabbit’s Helicopter Flight, Peppa’s Big Balloon Ride, Grandpa Pig’s Little Train Ride, Grandpa Pig’s Boat Trip, Daddy Pig’s Car Ride, George’s Dinosaur Adventure, Windy Castle, The Queen’s Flying Coach Ride and Grampy Rabbit’s Sailing Club. Other attractions within Peppa Pig World include; George’s Spaceship Playzone, Mr Potato’s Playground and Muddy Puddles, a water splash park.

Paultons Park
Family-run theme park Paultons Park opened in 1983. The park covers 140 acres and has more than 70 rides and attractions including Jurassic-themed attraction Lost Kingdom, which saw the park have a record-breaking year in terms of footfall when it opened in 2016.
In July 2018 Paultons Park won TripAdvisor’s best-rated UK amusement park for the third year in a row. Paultons Park is the only park to have received this award more than once. 

2018 tickets for adults and children one metre tall and over start from £29.25 when booked in advance online, and children less than one metre enter for free.
Press enquiries to:
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