CBBC Beijing IP Trip

In September, CBBC led a team of rights owners to visit Baidu, JD.com, Weidian and DHGate to have a better understanding of their intellectual property (IP) protection policies and mechanisms.  During the Beijing IP Trip, CBBC was also invited to join the Alibaba Anti-Counterfeiting Alliance (AACA) autumn conference which introduced the latest AACA initiatives.

UK rights owners from many different industries joined the Beijing trip including Entertainment One, renowned for its Peppa Pig cartoon series. Other in attendance included leading UK multinationals in lubricants and pharmaceuticals, as well as key UK consumer goods, publishing, food and beverage, and personal care companies.

Incorporated in 2000, Baidu is a Chinese search engine company headquartered in Beijing and is one of the largest internet companies in the world.

CBBC led a small group of leading UK multinationals to visit Baidu on the 10th of September to understand more about Baidu’s IP protection mechanisms and best practices. It was a great opportunity for rights owners to address their IP concerns directly to Baidu.

JD.com is a Chinese e-commerce company headquartered in Beijing and it is one of the largest Business-to-Customer (B2C) online retailers in China by transaction volume and revenue, and a member of the Fortune Global 500.

CBBC and JD.com held an IP roundtable on the 12th of September in Beijing, which was the sixth IP roundtable since both parties signed a cooperation agreement for IP protection in 2016.

Directors and representatives from JD.com’s IP, brand protection and commercial investigation teams joined the roundtable to help address rights owners’ IP concerns. The UK side was led by Flora Fan, CBBC’s Assistant Director and Legal Counsellor, and attended by Tom Duke, Senior Intellectual Property Liaison Officer at the British Embassy in Beijing and Max Jiang, Senior Intellectual Property Officer at the British Consulate-General in Shanghai. UK rights owners also had the opportunity to provide relevant feedback to JD.com staff during the second session of the day.

JD.com gave a detailed introduction of their team structure, online IPR protection system, proactive monitoring system, test purchase programme and online to offline (O2O) enforcement initiatives.

JD.com expressed their willingness to cooperate with rights owners and welcomed them to join future IP initiatives with CBBC.
Weidian was established in 2011 and has around 80 million sellers in 211 countries, of which 20,000 are in the UK. Weidian has reached 170 million downloads since its inception and its daily active users (DAU) is in the millions.

CBBC and Weidian held their first IP roundtable on the 13th of September in Beijing. Representatives from Weidian’s legal department, advertisement department and the Weidian Business School joined to help address rights owners’ concerns. Weidian introduced its IP protection work and rights owners also took this opportunity to raise questions to Weidian regarding its proactive monitoring system, information disclosure for criminal enforcement, and cooperation for civil litigation.

Weidian mentioned that they are willing to cooperate with rights owners regarding IP protection and CBBC will help rights owners join Weidian’s IP initiatives in the future.

Established in 2004, DHGate is the leading cross-border wholesale marketplace for goods made in China. DHGate is a Business-to-Business (B2B) platform which connects international buyers with Chinese wholesale sellers.

CBBC and DHGate held an IP roundtable on the 13th of September in Beijing and representatives from DHGate’s legal, trust & safety, customer relations management and overseas business development departments joined the IP roundtable to help address rights owners’ concerns.

They also welcomed rights owners to join their IP initiatives such as proactive monitoring and IP brand training through CBBC in the future.
Alibaba invited CBBC to join its AACA autumn meeting which was held on the 14th of September in Beijing. Alibaba introduced the latest update of their AACA work and invited attendees rights owners, judges, professors and police officers to share best practices.

For more details on CBBC’s work in IP, please contact Flora Fan at flora.fan@cbbc.org