Chinese consumers’ increasing appetite for overseas products has provided international retailers with a wealth of opportunities. Products “from the UK” are among the most popular items that Chinese shoppers want to buy. Young people, in particular, are passionate about learning about new brands that best describe their unique tastes and lifestyle.
According to a 2016 McKinsey report on Chinese consumers, China has the largest middle-class population in the world and over 225 million wealthy citizens are using their increased disposable income for overseas premium products. The 122 million Chinese outbound tourists often buy overseas products while on holiday, with an average spend of £700. Led by first-tier cities such as Beijing, Shanghai, Shenzhen and Guangzhou, Chinese consumers from second and third tier cities are also increasingly engaged in exploring the world beyond China for new and exotic treats.
Cross-border e-commerce is facilitating this international shopping boom. Chinese shoppers no longer need to leave their home in order to purchase foreign products, and by selling online UK retailers can avoid the complicated registration processes involved with exporting to China via general import or setting up a bricks and mortar store.
In this white paper, we attempt to answer the key questions about what retailers should do, and how to do it, in order for them to launch a successful online B2C business in China.
China's E-commerce Market - Get One Step Closer (Clcik here to download)
Azoya is a leading turnkey e-commerce solutions provider, which endeavours to help overseas retailers break into China via cross-border e-commerce. The company prides itself as having signed exclusive agreements with the largest number of overseas retailers in China. With its all-encompassing services and dedicated specialist team, the company has earned trust from more than 35 overseas retailers in 11 countries, such as Feeluqniue, the largest online premium beauty retailer in Europe; and La Redoute, the largest online retailer of women's apparel in France.
For more details, visit http://www.azoyagroup.com/