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• China Sports Business
CBBC aims to help British companies to win business in China's sports and leisure industries. We provide practical support, advice and networking opportunities.
Increased exposure to Western sports culture – including football, basketball, golf and tennis - has also caused a surge in demand for sport and entertainment, products and services. Chinese sportsmen such as Li Tie, at Everton Football Club, and Yao Ming, of Dallas Mavericks NBA, have paved the way for Chinese sports professionals to participate in the international transfer market and have increased the profile of the Chinese sports market – as a rich resource of talent and as a rapidly opening consumer market.
China has only recently begun to develop a commercial sports and leisure industry. Lack of experience in China, particularly in commercial sport and event management, is creating a wide range of opportunities for Western businesses.
Opportunities:
• Venue and infrastructure development
• Investment
• Supplying high-tech equipment
• Manufacturing/sourcing from China
• Marketing and events
• Sports rights: licensing and sponsorship
• Retail for sports and leisure
• Grassroots education and community programmes
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