Consider your market entry

Setting up in China

This is a critical period of your China business strategy.  Get it right and it will take time but you will good foundations for successful business in China.  Get it wrong and you will have a painful and expensive experience.

Top Tips

Whatever you do, don’t forget our top tips. They are still important.

  1. Don’t forget the basics. Make sure you have a sound business proposition and observe your normal business instincts.
  2. Remember China is not one single national market. Understand the regional complexity and develop a China strategy.
  3. Do your homework. Conduct market research and due diligence. Make sure your activities are sufficiently funded.
  4. Recognise the value of relationships. Build credentials and trust by utilising contacts and support network.
  5. Be patient and persistent. Be prepared for challenges, competition and don’t underestimate market expectations.

Be familiar with the options

Setting Up in China presents companies with a range of options. You may use Agents & Distributors to sell your products. You may want to have your own presence on the ground. CBBC’s Launchpad service offers a cost effective route to representation. Alternatively you may choose to open Representative Offices. Some companies want to work with a local partner and establish Joint Ventures while Incorporation of a wholly foreign owned enterprise is more appropriate for others. Once you have decided to establish a presence in China, you will also need to consider the options for Employing Staff.

China Business Guide

Make sure you read the Setting up in China section of the China Business Guide on this site.  We want you to have a better understanding of the options, so you will form a stronger China strategy that is right for your company and thus do better business in China.

Need help understanding the options?

If you need help understanding the options, CBBC is happy to help. Contact a China Business Advisor (though please note at times of high demand, you may be held in a queue) or preferably your local office.  We have 9 offices around the UK and 11 offices across China who can assist you.

CBBC Set-Up Services

Below is a selection of our corporate services. Read further here.

  • Launchpad
  • Rep Office Set-up
  • Location Survey and visit services
  • WFOE / FICE
  • Recruitment Service
  • Referral Service

Membership of the China-Britain Business Council

CBBC is the largest membership organisation for all UK companies (large and SME) doing business in China.  A number of CBBC’s exclusive set up services, require you to be a member of CBBC, others don’t.  However membership is an excellent option at this stage.  Membership can help you network with the experienced, make sure you receive the right introductions,  supports you in understanding the intricacies of doing business with China, and you can call as at any time and lean on the support from our network of 11 offices across China.

What to do next?

  1. Understand your options for setting up in China
  2. Set up a meeting with China Business Adviser or regional CBBC office
  3. Join membership

Questions?

We are happy to help, Find out who to Contact Next at CBBC.