The UK-China Consumer Week 2021 : Day 1

UK time:

19/04/2021 09:00 - 19/04/2021 12:30

Venue: Online

Day 1- China Consumer Edit

Post-pandemic China is a consumer market redefined. While some of the fallout of the pandemic reflects the acceleration of market trends already under way, such as live commerce and hybrid physical and digital consumer events, others have emerged as a reaction to the crisis and its impact.

The rise of the Zhai (stay-at-home) economy is transforming ways of shopping, communicating with brands and self-expression for millions of Chinese consumers. Health-obsessed Chinese consumers are now seeking to establish harmony between their wellbeing and the planet’s own health and sustainable future. This is forcing a number of innovative trends – from plant-based eating and all-around product traceability to ‘purpose shopping’ and the hunt for quality second-hand goods with provenance.

Event Opening

9:00am-9:05am BST / 4:00pm-4:05pm CST

Welcome Remarks

Matthew Rous, Chief Executive, China-Britain Business Council

9:00am-10:30am BST / 4:00pm-5:30pm CST

Do you know who your Chinese consumers are?

They are younger every year, born digital and resonate differently to consumer brand messages than their counterparts in other parts of the world. At the same time and in the wake of the pandemic older consumers who are traditionally conservative in their shopping choices are showing a new appetite for quality imported products related to health, wellbeing, and home comforts.
Among the consumer groups that we will discuss are:

The Explorers
The Self-Indulgers
The Decelerators
The Silver Surfers
The Internationalists
The Climbers

This session will delve into these specific consumer tribes and profiles: offering insights into their daily lives, desires and shopping habits, analysing key trends and showcasing marketing best practices. Understanding the cultural and society values underpinning consumer purchasing decisions is key to tailoring brand messages that resonate with your target consumers.

This session will include expert insights from our panel of speakers:

UK-China Consumer Week Speakers Day 1

This session is relevant to UK consumer brands that are new to China or established in the market and is free to all.

Register Here

11.00am-12:30pm BST / 6:00pm-7:30pm CST

Decoding the phygital retail in China

In this session, we will help you to decode the latest and ever emerging trends in the Chinese market - from retail channel innovation to consumer group buying crazes and the idol economy.

Tune in to get your China consumer market fix and update your consumer strategies going forward.

Topics & Speakers:

1. Key retail trends in 2021: Roundtable discussion

Sustainable and ethical
Home comforts and self-expression
Luxury shopping within China’s borders
The celebrity economy
China homegrown brands - offering new sense of national pride

2. China’s smart retail – setting the benchmark for seamless omnichannel shopping

Market transformation and channel innovation

This session will include expert insights from our panel of speakers:

This session is relevant to UK consumer brands that are new to China or established in the market and is free to all.

Register Here

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The UK-China Consumer Week 2021 : Day 1

Day 1- China Consumer Edit

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