09:00 – 09:30
|Registration & refreshments
|0930 – 1000
- Matthew Rous, Chief Executive, China-Britain Business Council
- Zheng Xiyuan, Consul General of the People’s Republic of China in Manchester
- Roger Marsh OBE, Chair of the Leeds City Region Enterprise Partnership
|1000 – 1100
||Panel discussion 1
||Session 1: ‘Cracking China’s Changing Consumer Market’
The Chinese consumer is changing. According to a recent report from McKinsey
, as the consumer profile gets younger they are becoming more appreciative of quality design and style, and are more open to niche brands. Consider that, for example, by 2025 40% of global spend on luxury is set to come from Chinese consumers, revenue in gaming has increased tenfold
in the decade 2008-2017, and the value of imported food and drink products up 25% in 2017
, this is an opportunity that no consumer facing brand can ignore. With consumer spending on goods and services now the driving force of growth in the Chinese economy, and China’s online landscape now influencing the way Western tech companies are developing their products, the Chinese consumer economy promises to be a key global story for many years to come.
During this panel you will hear from UK SMEs who are active in this market, each with their own stories, success and challenges. We’ll be exploring:
- How these companies entered the market and their advice for UK SMEs
- What changes the companies have made to their products or ways of working to be more successful in China
- What the companies are doing to adapt alongside the Chinese market
- Mistakes made by the companies, and how to avoid them
Moderator: Jack Porteous, UK Retail Sector Lead, CBBC
|1100 – 1130
|1130 – 1230
||Panel discussion 2
||Session 2: ‘Been there, done that - SME insight on B2B business in China’
After several decades of rapid growth, China is implementing an ambitious and comprehensive domestic reform agenda that impacts on healthcare, manufacturing and sustainability amongst many other sectors. This is creating demand for innovation, creativity, education and technology: needs that map directly to UK strengths. This coupled with renewed support for the ‘Golden Era
’ of UK-China relations and an agreement to boost bilateral trade
and there has never been a better time to consider doing business with China.
China is a challenging market for exporters and there are definite do’s and don’ts to be mindful of. For example. the sheer scale of the country and variation across Provinces can present difficulties. Evolving legislation means that the regulatory landscape can change quickly. However, it needn’t be a daunting prospect. Join us as our panel of SMEs share their experiences of B2B market entry. We will be exploring what opportunities exist for SMEs and unpacking what it takes to navigate China successfully.
Topics to include: partner selection and relationship building, due diligence, top tips for success, the types of support available for SMEs and more.
Moderator: Stewart Ferguson, Advanced Engineering, Manufacturing & Transport lead, CBBC
|1230 – 1315
‘New Retail: Reshaping the future of commerce in China’
|1330 – 1525
||‘China Gateway’ presentations
Essential information you need to know in order to succeed in China. Hear practical guidance straight from the experts, with clear take-aways that will help your organisation.
Alain de Maurier, Sales & Marketing Director EMEA
‘Marketing in China is Easy’
Mark Ray, Managing Director
‘Navigating the pitfalls of doing business in China’
Royal Mail Group
Vivian Wang Davies, Commercial Director Asia
‘Logistics - Getting Product to China’
Gowling WLG (UK) LLP
Jamie Rowlands, Partner & Chief Representative Officer
‘Essential IP protection, contracting and legal matters’
Seek advice on all your China business issues with fast, confidential, 1-2-1 clinics from a range of China business experts.
Participants to include:
Advice, support and networking for SMEs in all sectors looking to trade and develop in China.
Woodburn Accountants & Advisors
A one-stop-shop approach to business needs such as market-entry advisory and ongoing corporate, accounting, tax and human resource services.
A full range of digital solutions to help brands achieve success in China – including marketing strategies, setting up your digital footprint, e-commerce and ensuring you are plugged in to customers in China.
Understanding the Chinese market and developing market-entry strategies through to establishing operations, finance and due diligence.
The business behind business – ensuring compliance, streamlining operations and protecting and promoting brands online.
EU SME Centre
Comprehensive hands-on support to SMEs in China across business development, law, standards and human resources. An extensive catalogue of general market insight and in-depth sector-specific reports and case studies.
|1525 – 1530