The Great British Brands Festival 2018



CBBC's unique Great British Brands Festival (GBBF) series focuses on giving UK brands the opportunity to sell their products directly to Chinese consumers, helping British retailers to establish a strong base in fast-emerging consumer markets in every corner of China. For over 5 years we have organised high-profile UK-themed sales exhibitions through partnerships with Chinese government bodies and the best shopping malls across China.
 
In 2017 we held  4 GBBF events in  Haikou , Foshan, Changsha and Wuhan, generating B2C sales and B2B opportunities for participants from consumer sectors including fashion, beauty, homeware, and food and beverage. Mini Cooper, JLR, Tiptree, Greene King, Holland & Barrett, Tomic, Target Dry, Numinous and many other British brands have joined the 5th GBBF with CBBC.
 
We also run the Great British Brand Festival PLUS where possible alongside GBBF, encompassing B2B matchmaking and networking opportunities and market briefings to enhance the B2C sales opportunities, helping businesses understand the local retail market in a particular province or region, and identify new potential stockists, distributors, or sub-distributors. In 2017, CBBC recruited 20 food & drink brands to showcase their products at the 7th China International Alcoholic Beverages Expo in Guizhou. For high-end British brands, CBBC also organised a networking events for British bespoke brands and Hunan business elites where Vispring Scabal, the UK Butler Association and Abercrombie & Kent have participated. ​View photos of a previous GBBF HERE

 
GBBF Haikou: Booths overview-TDB booth at the middle
GBBF Haikou: Booths overview-TDB booth at the middle
GBBF Changsha: China-UK business matchmaking meeting in Changsha
GBBF Changsha: China-UK business matchmaking meeting in Changsha
GBBF Wuhan:  Representatives from British Consulate General-Wuhan, CCPIT-Wuhan Sub-Council, CBBC, and the mall at the Opening Ceremony
GBBF Wuhan: Representatives from British Consulate General-Wuhan, CCPIT-Wuhan Sub-Council, CBBC, and the mall at the Opening Ceremony
GBBF Haikou: Booths at the venue
GBBF Haikou: Booths at the venue

Upcoming events:

City Date Details
Guangzhou GBBF+ 22 June - 1 July 2018 B2C sales June 22-July 1 at CapitaMall SKY+, and a Guangzhou retail forum (Click here for further details)
Chongqing GBBF Summer 2018 B2C Sales focus, 5 days at MALL
Beijing GBBF+ Winter 2018 B2C sales, B2B matchmaking and retail forum
 

Interested in finding out more?

Should you wish to participate in future festivals or have any enquiry, please email CBBC’s Retail Sector Director Demi Ping at Demi.Ping@cbbc.org.cn 

 

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