The Great British Brands Festival

CBBC's unique Great British Brands Festival series
focuses on selling UK products directly to Chinese shoppers and helping British retailers to establish a strong base in fast-emerging Chinese consumer markets. We organise high-profile UK-themed sales exhibitions and partnerships with Chinese government bodies and trusted business partners. This event will be determined by potential funding support as well as site support.

China Nationwide
  • Aug 25-Sep.3 - Taiyuan, Shanxi Province (Luxury retail, lifestyle, food & drink)
  • Aug - Haikou, Hainan Province (all sectors)
  • Oct - Foshan, Guangdong Province (Food & drink, lifestyle, fashion)
  • Oct 26-30 - Changsha, Hunan Province (Household, food & drink, fashion)
  • Nov/Dec - Shenzhen, Guangdong Province (all sectors)
  • Jan/Feb 2018 - Beijing (Household, food & drink, fashion)
The 2017 The Great British Brand Festival PLUS
The Great British Brands Festival Plus Campaign is a tailor-made programme consisting of online B2C, off-line product showcase, business matchmaking and market information training sessions. There will be one flagship campaign activity in the north, east, west and south regional city clusters.

29-31 Mar Zhengzhou, Henan Province Comprehensive (all sectors)
19-21 Jul Shanghai (Mother & baby @CBME)
8-12 Sep Guiyang, Guizhou Province (Alcoholic beverages, lifestyle @7th Guizhou Expo)
15-18 Sep Chengdu, Sichuan Province (Food & drink, lifestyle @WCIF)
19-22 Oct Shanghai Luxury Retail (@Best of British)

View photos of a previous GBBF here. Should you wish to participate in future festivals or have any enquiry, please email Demi Ping at


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