Start date: 23/02/2021 09:00

End date: 23/02/2021 10:00

Venue: Online

Costs: Free

Open for: All


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Creative Opportunities in China with Paul French and Jo Lusby

CBBC Event

February 23
The UK is a world leader in the development of creative content, which is reflected in both the volume and breadth of creative exports to China including, books, films, TV shows, documentaries, computer games to name but a few. Books, movies, TV, audio are all areas where Chinese consumers want to hear what the world has to say. The opportunities are as limitless as our imaginations – from history to science-fiction; from publishing to CGI.
Nevertheless, the Chinese market come with challenges for the industries including content quotas, censorship, and cultural differences. Join Paul French and Jo Lusby as they discuss navigating the challenges and creating content that is going to gain traction in China including:
- What is the opportunity for UK creative companies in China?
- What types of content is most likely to succeed in China?
- What are the alternate models for UK creatives to work in or with China?
- What are some of the challenges for UK Creative Industries and how can these be overcome? 

Paul French
was born in London, educated there and in Glasgow, and lived and worked in Shanghai for many years. His book Midnight in Peking was a New York Times Bestseller, a BBC Radio 4 Book of the Week, a Mystery Writers’ of America Edgar award winner for Best Fact Crime and a Crime Writers’ Association (UK) Dagger award for non-fiction. He also writes regularly for BBC radio (most recently the Peking Noir podcast) and Audible Originals (Murders of Old China) and is a regular contributor to CBBC's FOCUS. His most recent book City of Devils: A Shanghai Noir has received much praise with The Economist writing, ‘…in Mr French the city has its champion storyteller.’ Both Midnight in Peking and City of Devils are currently being developed for television in Beijing and Los Angeles. He is also the executive producer of the UK-China-Australia co-production film Strangers on the Praia, set in Macao and Shanghai and based on his own short story.
Jo Lusby is co-founder of Pixie B, an independent consultancy and agency specialising in publishing, film, and the creative sector in China. The company works with organizations and individuals seeking strategic and commercial advice, as well as negotiates partnerships and agreements for a wide range of IP brands. Clients include Pottermore and the Blair Partnership, BBC Studios, The Financial Times, The Publishers Association, and others.
A fluent Mandarin speaker and veteran publisher, Jo was North Asia CEO of the world’s largest consumer book publisher, Penguin Random House (and, prior to its merger, Penguin Books) from 2005-2017. She set up and managed local operations across Asia, establishing a market-leading, award-winning local publishing business in English, Chinese, and Korean. Bestsellers published during under her tenure ranged from the #1 children’s hit Peppa Pig and the autobiography of tennis sensation Li Na in Chinese, through to the fiction of Nobel Laureate Mo Yan and the non-fiction bestseller Midnight in Peking. Jo serves as a director of the Hong Kong International Literary Festival, and is a high profile member of the regional business community.