Start date: 22/09/2020 10:00

End date: 22/09/2020 10:45

Venue: Webinar


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Selling to the health & wellness consumer via eCommerce

Supported Event

September 22
Join us for our upcoming webinar, in partnership with QIVA Global and Salus, owner of the Floradix® brand.
With a market size > $400Bn USD, the China health & wellness market is hard to ignore. That said, the dynamics of this market and its customers deserve understanding if consumer brands are to successfully capture this opportunity. Join QIVA Global, an independent management consultancy, and Salus (owner of the Floradix® brand) for a candid discussion about the health & wellness market, eCommerce, marketing and how consumer brands can sell to the Chinese health & wellness consumer. 
We welcome your attendance at this interactive webinar as we discuss:
  • How data should be used in planning
  • How to interpret the new dynamics shaping this market and what they mean for you
  • Your eCommerce options
  • How Floradix®, a market leader in OTC iron supplements, is growing their brand in China and the lessons this serves for all consumer-facing brands 

Speaker Biographies:
Ellie Adams
Managing Partner, QIVA Global

Ellie is the Managing Partner of QIVA Global, an independent management consultancy specialised in building brands in China. Ellie combines professional services expertise and on-the-ground knowledge gained from a career in strategy and operations for international businesses. A fluent mandarin speaker, she has worked in China (mainland and Hong Kong), the UK, USA, Philippines and Singapore. Ellie’s professional experience prior to QIVA includes Thompson Reuters and Monitor Deloitte, the strategic consulting boutique. 
Julia Caroline Schmidt
Head of Salus, Greater China & Asia
Julia joined Salus in August 2019. Prior to Salus, Julia worked for a German online retailer for baby and children products, Windeln, and was responsible for their expansion into the Chinese market. Her experience also includes representing August Storck, the German sweets and confectionary manufacturer, as their North Asia Business Unit Manager during which she spent time living in both Shanghai and Singapore. Julia holds a MSc in International Management from LSE.
Xiao Peng
Export Manager, Salus
Xiao joined Salus as their Export Manager for China in June 2020. Prior to joining Salus, Xiao worked for Gemany’s largest coffee manufacturer and distributor, Tchibo, where she was responsible for the exploration of new business opportunities and establishment of their China marketing strategy. Her experiences also include managing the Tmall Global store for Windeln, a German, online mother & baby retailer. Xiao is originally from Beijing, China and moved to Germany in 2009. She graduated from the Magdeburg University in Germany, with MA degree in Audiovisual Communication and Culture.
About Salus 
SALUS-Haus is a German company that manufactures herbal health food products, herbal infusions, medicines and OTC drugs, including the popular brand, Floradix. Founded in 1916 by Dr. Med. Greither, the company has been manufacturing health food products for over a century. To this day, SALUS Haus is still a family run business and is run by the founder’s son Otto Greither, alongside his fellow director, Dr. Florian Block who is married to the granddaughter of Otto Greither. SALUS Haus has grown to employ over 400 people at their headquarters in Bruckmühl, Germany. Demand for Salus products worldwide continues to increase and with exports to over 65 countries, liquid supplements, tablets, herbal teas and plant juices are now enjoyed by people all over the world. Scientific experience in product development and quality assurance, alongside a sustainable approach, social corporate responsibility and consideration for the environment are the cornerstones of Salus’ global success. 
Please note that participants that register for this event will consent to sharing their details with the event's organiser QIVA Global.