Start date: 30/10/2020 09:00

End date: 30/10/2020 10:00

Venue: Webinar

Open for: Members only


Click to register

Living in the new normal: how consumer brands can win in the digital age

CBBC Event

October 30
This webinar is part of CBBC’s member-exclusive Digital China events series. Composed of a series of briefings, panel discussions and webinars, this series is designed to provide an overview of Chinese government policy, followed by a deep dive into activities in key sectors. Learn more here. 
As China is reverting to normalcy following the global COVID-19 pandemic, we are witnessing the rapid recovery of the country’s industrial production, accompanied by a revolution in Chinese consumer behaviour and digital retail platforms.
With the consumption attitudes of Chinese consumers changing fast, shopping channels are evolving to fit this ‘new normal’: with China’s online marketplace and e-commerce channels – which are already amongst the world’s largest and most sophisticated - continuing to grow and evolve in response to the changes around them.
New business models such as shopping via livestreaming, online group purchases and the proliferation of online fresh food stores are soaring in popularity amongst Chinese shoppers, and are continuing to innovate China’s e-commerce eco-system.
The new normal therefore offers plentiful opportunities in the China market for manufacturers, retailers and e-retailers, and with the goal of best positioning British companies to take advantage of these opportunities; this webinar will explore the following topics:

1. General Focus: Foreign brands and Local brands
  • Challenges and Opportunities for Foreign brands
  • The rise of local brands
2. Consumption Trends
  • General overview of Consumer Packaged Goods (CPG) trends
  • How have different market segments adapted and recovered post-pandemic
  • Brick & mortar adaptation
3. ​How to Innovate and Win in the New Normal
  • New Product Development (NPD)
  • The Online to Offline (o2o) boom
  • Emerging Digital Commerce Trends
Speaker Profiles:

Justin Sargent
President, Nielsen China

Justin Sargent is the President of Retail Intelligence, Nielsen Asia, in addition to his full end ot end accountability for Nielsen’s business in China. He was appointed to this role in June 2019.
Having joined Nielsen in 1993, Justin has over two decades of global experience, working in various analytics and management roles across key markets.
Justin took the reins of the Nielsen Pacific business early in 2016, after relocating from Geneva where for two and a half years he was the Global Client Business Partner for one of Nielsen’s biggest global clients, Nestlé. Prior to this Justin led the Nielsen business in key roles such as Managing Director of Nielsen India, Group Managing Director of Nielsen UK and Ireland, and Retail Executive Director in Sydney.
Justin has tremendous experience advising many of the world’s leading companies on sales and marketing strategy and execution, across both media audience measurement and retail industry measurement.

Shipra Kundra
Director, CPG, Nielsen China

Shipra Kundra is a Director in the CPG division of Nielsen China and leads the partnerships with some key Global as well as local CPG clients for Nielsen China.
Joined Nielsen in 2004, Shipra has worked across various insights and commercial roles across Asia. Shipra relocated to Beijing in May 2018, and has lead various Though Leadership initiatives for Nielsen China.
Prior to that, she was based in Hong Kong looking after some key multi-national client relationships in Asia Pacific since 2013. Before that she was based in India where she worked across Nielsen’s Delhi and Mumbai offices leading the partnership with some of our key global and local clients in the country.
Shipra has worked extensively on Market & Media Research panning across various traditional as well as innovative research tools & techniques as well as holistic Business Intelligence approach.

She is passionate about digging out impactful insights from the extensive pool of data available in today’s environment, and to translate those to simple and actionable implications.

Antoaneta Becker 
Director, Consumer Economy, CBBC

Antoaneta joined CBBC after more than 20 years of living and working experience in China. Fluent in Mandarin, she has worked for a range of international publications, including the Economist Intelligence Unit, the research arm of the Economist, reporting on China’s macroeconomic trends, doing field work in different regions and researching specific industries and companies. As a China Business Adviser and food and drink specialist for CBBC, Antoaneta has worked with hundreds of UK companies over the last five years, supporting their initial interest and entry in the Chinese market as well as further business expansion there. She has an excellent grasp of the challenges companies face when approaching the market for the first time and through long-term China experience a unique knowledge of the potential pitfalls and obstacles to be overcome during the market entry too.​

About Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population.
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