Start date: 22/10/2020 15:30

End date: 22/10/2020 17:45

Venue: Distrii Business Space

Address: 7F, 968 West Beijing Road, Shanghai

Click to register

How to activate brands in the diversified Chinese market?

CBBC Event

October 22
China’s retail market is a highly diversified market with multiple city tiers across a large landscape. The retail channel too is fragmented into different categories. Most importantly shoppers in China are overwhelmed by different types of information from too many channels.

Many niche brands have chosen Tmall as the initial landing portal into China’s market.  While this is often a wise move, what shall be their next move?  Are they satisfied with their current brand awareness? How is their brand preference?  Can they enhance their brand experience?  How could they build offline connection with shoppers?
Retail & Consumer Service BU is the professional retail brand service BU from Fesco Adecco, dedicated to providing through the line solutions for retail brands with an experienced team and digital platform support.  Our product includes SMART deploy, below the line brand activation execution, distribution channel management, shopper experience marketing support and more.  All services and products are designed to serve multiple needs for different stage brands.
About FESCO Adecco:
FESCO Adecco is a joint-venture human resources services company combining the strengths of FESCO Group (a China 500 Company) and the Adecco Group (a fortune Global 500 Company) at the end of 2010 in Shanghai. FESCO Adecco provides Corporate Outsourcing, Payroll Service & Dispatch, Recruitment, Employee Welfare and related HR solutions on a daily basis for more than 2,000,000 associates and more than 20,000 clients across China. FESCO Adecco is based in Shanghai with regional branches in Zhejiang, Chongqing, Shenzhen, Suzhou and Shaanxi. FESCO Adecco commits itself to be the most admired workforce solutions partner, thanks to talent and technology.
Event details:

Date: Thursday, 22nd October, 2020
Time: 3:30pm – 5:45pm CST
Address: 7F, 968 West Beijing Road, Shanghai  
Venue: Distrii Business Space
Dress Code: Business Attire

Time: Programme:


Guest Registration


Opening Remarks by Mr. Nicolas Zhai, CBBC Director


Welcome Remarks by Mr. Alick Ying, FESCO Adecco GM


Keynote Speech: How to activate brands in the diversified Chinese market? 
By Ms Chris Hu, FESCO Adecco BI Director
• Close up look at shoppers in different retail channels
• From awareness to preference, from distribution to engagement
• Online to offline duel circle


Roundtable Group Discussion


Networking with food and drinks served


End of The Event

RSVP: Please register by 20th October, Wednesday. If you have any question, please contact Ms Julia Liao via email to

Speaker bios:

Alick Ying, FESCO Adecco General Manager of RCS Center

Alick Ying graduated from Zhejiang University with MBA degree. He joined FESCO Adecco in July 2019.  He has rich experience in retail consumer engagement, trade marketing and sales strategy. His career crossed two top FMCG company: British America Tobacco and Unilever China. Before he joined FESCO Adecco, Alick was General Manager of A2 Marketing Service Co. LTD which is a member of WPP Group.

Alick Ying leads a team to provide professional one-stop service which includes retail staff recruitment, training, motivation and some strategic tools through update technology.


Chris Hu, FESCO Adecco BI Director

Chris Hu graduated from Fudan University.  She joined FESCO Adecco in Sep 2019.  With 18yr+ retail related experience, Chris is knowledgeable in shopper insight, shopper marketing and channel marketing & management.

She was one of the initial team members of UL Shopper research team in China, and later she joined as senior shopper planner in Ogivly Action, a BTL agency.  During her 8 years in Ogilvyy the clients she served included Unilever, Huawei, Dumax, Sephora and Watson’s.