China Chat Episode 2: China's Consumer Revolution
This event is part of CBBC's ChinaChat series, learn more HERE
Almost ten months after the Covid-19 outbreak brought society to a standstill, the first major global economy has emerged. China, whose consumer market is unlike any other, may be the one big country to report positive economic growth this year. With over half of China’s GDP attributed to consumer spending, exacerbated by extensive government funding to stimulate consumer spending, the post-Covid China opportunity is incredible.
CBBC's China Chat episodes are focused, 1 hour consumer clinics designed to build your China market knowledge, including:
- Access to expert, impartial advice from CBBC consumer sector specialists
- On the ground insights, experiences and success stories from brands in market
- Extended Q&A session designed to answer your China market queries
China’s online market environment is multi-layered with a great variety of platforms that can potentially generate quick and significant sales - but not necessarily brand followers. Brand managers need to take ownership of consumer perceptions and product feedback, and work together with their China partners to ensure growth. Join this episode to learn about what really matters when it comes to engaging your China consumers.
Lihua (Jessy) Xue is a marketing professional specialising in empowering British SME brands that look to tap into China’s digital consumer market and omni-channel. She has 10 years' experience working in vertical industries leading companies in the UK and China.
She recently led one of CBBC’s member, FTSE 250 British table-top gaming company brand 'Warhammer' (Kids and Mum category) break into China’s B2C platform Tmall. The brand has achieved record-breaking sales and was awarded '2019 Rising Star Brand' within 10 months.
Pearl Zhu, CBBC's Ecommerce and Retail lead, has worked in fashion, media and e-commerce over the past 8 years. Pearl has delivered strategic partnerships and global campaigns for brands like Harrods, Aspinal of London, Bourjois, SuperNanny and Shanghai Fashion Week across China and the UK. She is experienced in helping brands with their marketing and branding strategy with the aim of generating significant revenues and awareness in the China market