Start date: 21/10/2020 14:30

End date: 21/10/2020 15:30

Venue: Online

Address: Webinar

Click to register

China Chat Episode 1: Journey to the East

CBBC Event

October 21
This event is part of CBBC's ChinaChat series, learn more HERE.

Almost ten months after the Covid-19 outbreak brought society to a standstill, the first major global economy has emerged. China, whose consumer market is unlike any other, may be the one big country to report positive economic growth this year. With over half of China’s GDP attributed to consumer spending, exacerbated by extensive government funding to stimulate consumer spending, the post-Covid China opportunity is incredible. CBBC's China Chat episodes are focused, 1 hour consumer clinics designed to build your China market knowledge, including:
  • Access to expert, impartial advice from CBBC consumer sector specialists
  • On the ground insights, experiences and success stories from brands in market
  • Extended Q&A session designed to answer your China market queries
Do conventional routes to market still work in the ever evolving and sophisticated Chinese consumer market? In an increasingly online world do you still need to search for the ideal China partner? Do your bestselling UK products translate in the China market? Our consumer sector specialists address your China market queries.


Antoaneta Becker

Antoaneta joined CBBC after more than 20 years of living and working experience in China. Fluent in Mandarin, she has worked for a range of international publications, including the Economist Intelligence Unit, the research arm of the Economist, reporting on China’s macroeconomic trends, doing field work in different regions and researching specific industries and companies. As a China Business Adviser and food and drink specialist for CBBC, Antoaneta has worked with hundreds of UK companies over the last five years, supporting their initial interest and entry in the Chinese market as well as further business expansion there. She has an excellent grasp of the challenges companies face when approaching the market for the first time and through long-term China experience a unique knowledge of the potential pitfalls and obstacles to be overcome during the market entry too.

Demi Ping

Demi joined CBBC in 2016 and is Director of Retail & E-commerce in China. She provides market access and trade compliance consultation to UK retail brands and leads on consumer sector-related initiatives across China. i.e.: UK Super Brand Day livestreaming and Great British Brands Festival.
Before joining CBBC, Demi worked as Director of Global Business Development for a leading Chinese E-commerce company. She has extensive professional experience, with over 11 years’ experience in Sino-international project cooperation, working in trade and E-commerce, introducing retail brands to the China market, and sourcing local import agents and distributors.
Demi has a Master’s in Applied Linguistics-Business English from the University of International Business and Economics, and a Bachelor’s in British and American Literature from Beijing International Studies University.

Alexander Macdonald

Alexander Macdonald is Director of London Food Ltd. Specialised in food import and distribution in China for over 10 years, he has introduced many new products and ingredients to the market. 


Ntola Obazee, Trading Director, Emma Bridgewater 

Trading Director with overall responsibility for commercial sales across eCommerce, Wholesale and Marketplaces  

Leading and developing the UK Growth & International business strategy.