Start date: 10/11/2020 13:00

End date: 12/11/2020 18:00

Venue: Various

Address: Shanghai

FHC China, CBBC Business Programmes 2020

CBBC Event

November 10
For the past 24 years, Food & Hotel China (FHC) has grown to become the leading tradeshow for international companies looking to introduce their products into the Chinese market.

Looking ahead to 2020, the FHC exhibition area will increase by 50% to an unprecedented 180,000 square meters.

CBBC Business Programme:

  • Retail Familiarisation Programme
  • Meet the Buyer Matchmaking Event
  • China Product Launch Focus Group Discussion
Across an action-packed three days, UK businesses will be guided through visits to leading retail stores in China, meet with 20 buyers across the retail and food industry, and gain valuable market insight through interactive workshops with industry experts. The programme is open to all UK businesses exhibiting or visiting the shows throughout the week.

FHC Shanghai 10th-12th November, CBBC Business Programme 2020

Day 1 - Monday 9th November
China Retail Familiarisation

Join us on a guided store visit to some of the most established retailers in Shanghai.
Time: 13:00-18:30
Activity: store visits
Location: four leading retail stores in Shanghai (transportation arranged by CBBC). Pick-up will take place at CBBC’s Shanghai office (British Centre, 1708 Garden Square, 968 Beijing West Road).

Day 2 AM - Friday 13th November
Meet the China Buyer

CBBC will invite 20 qualified buyers specialising in importation and distribution across the food and drink industries.
Time: 09:00-12:00
Activity: individual match-making sessions Location: CBBC’s Shanghai office (British Centre, 1708 Garden Square, 968 Beijing West Road).
Day 2 PM - Friday 13th November
China Product Launch Focus Group Discussion

Gain market insights from industry specialists.
Time: 14:00-18:00
Activity: group discussions and individual sessions with 4-6 “Daigous” and 2-3 senior retail buyers, with the aim of collecting Key Opinion Leaders’ views on product positioning, strategy, pricing and packaging.
Location: CBBC’s Shanghai office (British Centre, 1708 Garden Square, 968 Beijing West Road).

Secure your place
This programme is priced as follows:
Day 1 & 2 - GBP 650 for CBBC members; GBP 1,150 for non-members
Day 1 & 2 AM only - GBP 300 for CBBC members; GBP 600 for non-members
Day 1 only - GBP 50 for CBBC members, GBP 100 for non-members
Day 2 AM only - GBP 250 for CBBC members; GBP 500 for non-members
DAY 2 PM only - GBP 350 for CBBC members; GBP 550 for non-members
Companies wishing to participate should click HERE to complete the form.

2020 FHC Show Representation  

CBBC Retainer Service

SIAL China and FHC Shanghai are the two most established and internationally renowned shows in the food and drink sector in China, and take place on an annual basis. Given the COVID-19 crisis this year, some international brands may not be able to be physically present at the shows. However, it is still very important to keep your momentum for the Chinese market, as the market is recovering from the impact of the pandemic and may act as an important global economic engine in the near future. CBBC is pleased to offer a retainer service under CBBC’s China Navigator programme for UK food and drink brands that are unable to travel to China to exhibit at, or attend, SIAL and FHC shows. 

CBBC Food & Drink sector specialist will represent each participating brand during the entire or partial duration of the show to introduce the brand and products, distribute brochures, and engage with potential Chinese buyers. CBBC can also assist in the translation of brand brochure from English into Chinese, as well as buyer screening and follow-ups after the show, to ensure the participating brands enjoy a complete journey and benefit the most possible out of the show. Click here to learn more.