Start date: 11/11/2020 14:30

End date: 11/11/2020 15:30

Venue: Webinar


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China Chat: China Entry Strategy & Cross-Border E-commerce

Our Event

November 11
We are pleased to announce that we have partnered with RedFern Digital to present the November series of China Chat.
Via this series, we will work with leading names in the fields of consumer and retail to take a deep dive into the China market journey: exploring aspects ranging from routes to market; to establishing a digital presence; building brand reputation and consumer engagement; and adjusting your market strategy to meet and respond to China’s latest consumer trends.

In the first session, on 11th November, we will work backwards from what brands ultimately wish to achieve and we will present the different methods and budgeting models that brands can use to enter the China market.

The prospect of entering the China market for foreign brands can evoke mixed emotions – which are often a combination of excitement and anxiety. Where do I start? What channels are right for me? How can I approach the market with as little risk as possible? 
In this session, Ryan Molloy (CEO of RedFern Digital) provides contemporary insights on the state of cross-border e-commerce (CBEC) in post COVID-19 China: providing strategic advice to UK brands on best practices for approaching the market, diving deep into:
  • Approaches to consider relating to your current level of China market entry
  • Platform types and how to leverage them
  • Differences between cross-border e-commerce and general trade – pros and cons
  • Crucial steps to drive sales on CBEC
  • Budgeting – where you should be prioritising your China e-commerce budget, how and why
  • Getting it right and ensuring your China CBEC strategy stays on track, and more!


Joy Isaacs
Founder & CEO, ARgENTUM Apothecary Limited
Joy Isaacs, Founder and CEO of ARgENTUM Apothecary, grew up surrounded by the natural beauty of South Africa. It was here that she first encountered the unique healing qualities of silver.

A move to the UK established Joy’s initial career path, beginning in Corporate Finance, before she moved on to become Head of Marketing for Gieves & Hawkes. It was only after having her children that Joy witnessed the power of silver, as it was used to treat an infection after surgery.

These experiences with silver were brought to fruition when Joy had a vivid dream of using silvers immense skin healing qualities. Subsequent to this revelation, Joy undertook a period of research and collaboration, which resulted in a patented fusion of Silver Hydrosol & DNA HP.

Since the launch of ARgENTUM, China has been the market that has dominated in terms of global growth, with Cross-border E-Commerce creating mass opportunities for the brand.

Ryan Molloy
CEO, RedFern Digital

Ryan Molloy has lived in China for over 17 years and has worked in the China marketing industry for nearly 10 of them. As CEO of RedFern Digital, he has worked with some of the biggest brands coming into market, covering branding, strategy, social media marketing and more.​​

Antoaneta Becker

Antoaneta joined CBBC after more than 20 years of living and working experience in China. Fluent in Mandarin, she has worked for a range of international publications, including the Economist Intelligence Unit, the research arm of the Economist, reporting on China’s macroeconomic trends, doing field work in different regions and researching specific industries and companies. As a China Business Adviser and food and drink specialist for CBBC, Antoaneta has worked with hundreds of UK companies over the last five years, supporting their initial interest and entry in the Chinese market as well as further business expansion there. She has an excellent grasp of the challenges companies face when approaching the market for the first time and through long-term China experience a unique knowledge of the potential pitfalls and obstacles to be overcome during the market entry too.​

Who is this series for?

UK Brands operating in the retail, luxury and fashion, food & drink and creative industry sectors.

Please email for more information.