Start date: 18/11/2020 14:30

End date: 18/11/2020 15:30

Venue: Webinar

Address:

Click to register

China Chat: Building Brand Credibility Online in China

Our Event

November 18
We are pleased to announce that we have partnered with RedFern Digital to present the November series of China Chat.
 
Via this series, we will work with leading names in the fields of consumer and retail to take a deep dive into the China market journey: exploring aspects ranging from routes to market; to establishing a digital presence; building brand reputation and consumer engagement; and adjusting your market strategy to meet and respond to China’s latest consumer trends.

In the second session of this series, we will discuss how brands can build up their credibility and consumer base online in China: exploring the different platforms available and linking each channel to sales outlets, and providing information on what brands can expect.
 
If you thought there is a great selection of products in the imported foods section at your local supermarket in the UK, take a look at any category page on a Chinese cross-border e-commerce platform and prepare to be amazed!

Nowadays, digital consumers in China are spoilt with choice. Between February and April this year, over 200,000 new products were launched on Tmall Global alone. Gone are the days where brands have the luxury of getting their products into market through the highest bidding platform or distribution partner.
Chinese consumers have every brand and product right at their fingertips and competition is fierce. The importance for UK brands in building brand credibility online in the China market is now more important than ever.

In this session, Ryan Molloy (CEO of RedFern Digital) will provide practical advice to UK brands on how they can build brand credibility online and win the hearts of Chinese consumers. The session will dive into detail on topics including the importance of Key Opinion Leaders, e-commerce platform marketing, cross-brand collaboration, the importance of platform connectivity, as well as strategic advice on getting it right long-term.

Speakers

Image2150.jpeg


Greg Rorison
Sales Director, Johnstons of Elgin

Greg is responsible for Johnstons of Elgin's French and Chinese markets, he has overseen Johnstons’ wholesale strategy in China since 2016 and managed the development of the Johnstons of Elgin brand on Tmall, Wechat and other key online and offline platforms​​

RedFern-Ryan.jpg

Ryan Molloy
CEO, RedFern Digital

Ryan Molloy has lived in China for over 17 years and has worked in the China marketing industry for nearly 10 of them. As CEO of RedFern Digital, he has worked with some of the biggest brands coming into market, covering branding, strategy, social media marketing and more.​​



Pearl Zhu,
CBBC's Ecommerce and Retail lead

Pearl has worked in fashion, media and e-commerce over the past 8 years. She has delivered strategic partnerships and global campaigns for brands like Harrods, 
Aspinal of London, Bourjois, SuperNanny and Shanghai Fashion Week across China and the UK. She is experienced in helping brands with their marketing and branding strategy with the aim of generating significant revenues and awareness in the China market​

Who is this series for?

UK Brands operating in the retail, luxury and fashion, food & drink and creative industry sectors.

Please email Antoaneta.Becker@cbbc.org for more information.