Opportunities for brands in China post COVID-19: an industry breakdown
Qumin specialise in helping global brands succeed in the Chinese market and, vice versa, Chinese brands go global. Over the last 8 years we have listened to and learned from the needs of China's consumers and hundreds of brands competing at China speed.
COVID-19 has shaken up the world as we know it. It has re-shuffled the cards, changed China, so to speak. Businesses were challenged, new opportunities created. With China’s actions allowing the economy to rebound, consumers are eager to spend. But what has changed in China’s Post COVID-19 world? What can we learn and where are opportunities for new growth?
This webinar summarises key changes across industries in China. Arnold Ma will introduce five industries (Travel & Tourism, Health Services, Sports & Fitness, Home Cooking, Luxury), picking out new trends and consumer behaviours, as well as presenting positive brand examples.
Speaker: Arnold Ma, Founder of Qumin
Arnold Ma is the founder of Qumin, a speaker, a writer, a podcast host, and a technophile.
The official line is that ‘Qumin delivers creative marketing campaigns based on Chinese audience behaviours’ but over a steamed bun in Camden Town, he’ll tell you that his bigger purpose in life is to ‘Open The World To China’. You’ll find him on LinkedIn, WeChat, Instagram and 9gag. He still wears flip-flops to work.