China is the biggest online market in the world, with 800 million internet users. This market could double in size in the coming years as the wider population gets online. How can you benefit?
As a British B2B brand that wants to expand in China online, where do you start? What is the best way to reach your target audiences? How do you define a plan of action for Social Media in China? How do you talk, reach and ultimately sell to this hugely exciting market?
Join us to discover the secret to mastering China’s unique digital landscape. During the webinar, you will:
• Understand the digital landscape in China
• Learn about the latest trends in Chinese digital marketing
• Hear an overview about how b2b has gone digital in China
• Learn how to successfully do digital marketing for your B2B Chinese audiences
Jiao Li, Co-founder, Crayfish.io
About Jiao Li and Crayfish
Jiao Li is Co-Founder of Crayfish.io, the leading multi-platform service provider offering expertise, connections and capital to enable businesses to achieve better engagement with China. Jiao joined Crayfish.io as the co-founder in 2018 and has led the marketing, sales, platform and product development for the company. She also assists clients with their China-related research, strategy development and marketing initiatives.
Having studied for a Finance degree at Nankai University, Jiao completed her MA (Operational Research) at London School of Economics before joining Unilever, where she spent six years working as E-Commerce and Digital Manager, leading cross-functional teams in the UK and China. She is a highly experienced ecommerce and digital marketing specialist, passionate about helping brands reach out and interact with Chinese audiences in a smarter and more engaging way.