What can UK Universities learn from the US when marketing to China
PingPong digital works with Universities all around the world, and want to share some of the key learnings that they have encountered working in different regions, and examine how UK universities could adopt these practices when marketing to Chinese students.
Jimmy Robinson- PingPong Digital
Jimmy is Co-Founder and Director of PingPong Digital, an award-winning full service Chinese digital marketing agency based in the US, UK and China. Jimmy has worked with hundreds of businesses on their Chinese market strategy and is frequently invited by business groups and governments to give talks on how to market to China. He is a Chinese speaker and previously worked for M&C Saatchi in Beijing before co-founding PingPong Digital.