How do International Food Brands Develop and Operate an E-Commerce Store in China? (Webinar)
Join this webinar to find out how to maximise sales of your food products through TMall.
1. China E-commerce Market Overview
1.1 The Development of E-commerce in China (brief history intro, the emergence of different platforms)
1.2 Data of Market Size
2. How do food categories perform in e-commerce？
2.1 Data & Analysis: Highlights of Food Industry in E-commerce
3. Major E-commerce Platforms in China
3.1 Head Players: TMall, JD, Netease Kaola
3.2 Community Business: Red，Wechat, Tiktok (抖音)
3.3 Based on Evaluation: Daddylab (老爸评测), Niangao Mom (年糕妈妈)
4. Is your brand ready for an E-commerce store?
4.1 Preparation & Operation: Practical guide for international brands
4.2 Promotion & Advertising
5. Other suggestions
5.1 For New Entrants (how to develop, or find a partner)
5.2 For Existing Merchants (how to maintain/expand)
Hosted by: ChemLinked
Jocelyn Sun, Analyst, ChemLinked
Jocelyn Sun is a food regulatory and market affairs research analyst working at ChemLinked. She graduated from Queen Mary University of London (QMUL) with a master's degree in marketing. Jocelyn has expertise in China's health foods, China FSMP regulatory requirements, imported fresh food, organic certification, and GMO.