Start date: 12/02/2020 12:00

End date: 12/02/2020 17:00

Venue: University of Portsmouth

Address: Portland Building, University of Portsmouth, PO1 3AH

Click to register

Portsmouth Showcases the China Opportunity

CBBC Event

February 12
As China’s economy continues to transition from construction to consumption led growth, there are an increasing number of opportunities for UK companies looking to export products and services to China. This trend has seen UK exports to China reach more than £22.5 billion in 2018, an increase of 33%YoY.

Join us for a half day event to hear how, with the right advice and support an increasing number of UK companies are finding the Chinese market a realistic and accessible market for their products and services.
Businesses which have achieved success in the Chinese market will share what they have learnt. You will also gain insight from experts who are actively advising and working with businesses to shape their China strategies.

Two breakout sessions are included for either those just starting out in China or those looking to expand their existing business. Both will provide practical advice, potential next steps and the opportunity to share ideas and ask key questions.

We will also explore the strong ties Portsmouth has with China through sister city links with Zhuhai and Zhanjiang , the dynamic local Chinese community, and how to get involved in upcoming trade missions to China.

Timings Item
12:00 – 13:30 Registration & Buffet Lunch
13:30-14:00 Opening Welcome Speeches
  • Council Leader, Gerald Vernon-Jackson
  • Kim Hayward, BDO
14:00 – 14:15 Introduction to Doing Business in China    
  •      Chris Lethbridge, China Market Business Advisor
14:15 – 14:45 University of Portsmouth -  The contribution the University can make to the corporate connectivity between local businesses and those in China, and through working with the Education sector in China
  •     Chris Chang, Pro-Vice Chancellor for Global Engagement
14:45 – 15:00 Coffee Networking Break
Split Afternoon Session
  China Market Entry – Breakout session for companies looking to get started in the Chinese market. Hear from experts on the factors that you need to consider when entering the market across a range of channels including traditional and ecommerce platforms. Topics covered include:
  • How to marketing your brand to the Chinese consumer.
  • Selecting the best platforms and channels to use.
  • Selling direct to the Chinese Consumer;
  • Starting out and understanding the opportunity

Growth in the Chinese Market – Breakout session for companies who have already had some success in the Chinese market and are looking to optimise their growth strategies. Hear from industry experts, including marketing, financial and professional advisors on the steps businesses can take to position themselves for growth. Topics covered include:
  • An update on the China and the global economy;
  • Funding, financing, and operating your business in China;
  • Corporate structuring of your China operations;
  • Working with Chinese partners;
  • Tax considerations;
  • Practical case studies
15:40 – 16:00
Emerging Communications (Domenica Di Lieto, CEO)
HSBC (Louise Luo, Head of UK Outbound Asia Pacific Desk)
  Avenue 51 (Byron Constable, CMO) BDO (Kim Hayward, Partner)
  Grandage Consultants (Matthew Grandage, Consultant) Blakell Europlacer Group (Robert Conway, Chairman)
16:00 – 16:30
Panel Discussion
Panel Discussion
16:40 – 16:55 Trade Missions to China
Upcoming Trade Missions to China - How to get involved with Portsmouth’s connections with Zhuhai and Zhanjiang
  • Albert Choi - Portsmouth Chinese Association
  • Mark Pembleton PCC Economic Growth
16:55 – 17:00 Closing Remarks
17:00 Networking Drinks

*Agenda subject to change
Domenicadi-Lieto-(3).jpg Domenica Di Lieto
Domenica started her sales and marketing career in newspapers in 1992, but by the late 1990s was at the forefront of the digital industry. Having run and sold a digital marketing agency, Domenica entered the Chinese industry five years ago and is now a recognised Chinese digital consultant to a number of our larger clients, as well as an experienced public speaker. When not consulting, Domenica leads the Emerging Communications management team, ensuring our work is the best in the industry.
Louise Luo
Louise is Head of UK Outbound Asia Pacific Desk within HSBC UK’s Commercial Banking team. Her role supports UK Corporate clients with international subsidiaries in key Asia markets including China, HK, Singapore and other ASEAN countries. She has lived in China, Singapore, the US and the UK. Her banking experience ranges from working with HSBC Global HQ, to being part of the HSBC’s Global Trade and Receivables Finance Key Account Management team supporting Global Banking clients. Prior to joining HSBC Group in 2013, she was working on China Desk with RBS’ International Banking team in London.”
Byron Constable
Byron Constable is the CMO at Avenue51, the complete online retail solution used by more than 100 leading British brands including Waitrose, Aspinal of London, Cow & Gate and ThisWorks to collectively win more than £45m of online retail marketshare in Mainland China each year.
In this role Byron has built and leads the growth of E51, a more affordable and scaleable version of the Avenue51 solution built specifically for the early stages of all sized brands entering the China market. This new sought after solution, already successfully being used by leading brands including Grenade and Optibac, makes greater use of technology, data, services and intelligent processes to provide brands with the higher levels of visibility and control required to make smarter decision that win marketshare in China at speed.
Prior to joining Avenue51 in 2017 Byron Constable spent more than 18 years in Mainland China as the founder of leading digital agency Madeforchina. He also held the position of executive director for The Shanghai Race Club, where he led the team that launched the first online platform to live stream racing direct from the UK into China on a daily basis. During his time in China Byron was appointed as the first foreign advisor to the Online Security Council in Beijing and established the legendary internet society in Beijing in 1998 that included Jack Ma (Alibaba) and Charles Zhang (Sohu) as members.
Kim-H-(1).jpg Kim Hayward

For ten years Kim has been BDO's International Liaison Partner working with BDO colleagues around the world assisting clients with their international business. Prior to that Kim was the Managing Partner of BDO's Southampton office covering the Solent Region and an Audit partner working with both domestic and international clients, many of whom were young ambitious growing businesses.

Kim was a member of BDO's EMEA Regional Board for a number of years, during which time he set up and chaired the European China Desk to help businesses expand through this corridor.

Over his career Kim has gained experience working with China, India, Japan and the USA.

He lives in Winchester and works out of BDO's offices in Southampton and London.
MARK-PEMBLETON-(1).jpg Mark Pembleton
is Economic Growth Manager at Portsmouth City Council and has been in this role for 4 years.  He manages the Council's Economic Growth team whose remit is to boost the local economy, support business competitiveness, innovation, enterprise and skills. He leads the Council work on inward investment and export with a particular emphasis on China.
He is also vice chair of governors at Highbury College and a director of Shaping Portsmouth.
He has over 20 years' experience in economic development. His experience spans Merseyside, Cheshire and Shropshire. He was national chair of CEDOS (Chief Economic Development Officer's Society) for two years. He is an accountant by profession and has a BA and MA in Economic Geography from Cambridge University. Part of his degree included research in south-west India. He was Programme Manager for an overseas development programme in Ghana dealing with small business development and the medical and agricultural sectors. Before this he taught for 3 years. He is married and lives locally and has 2 daughters and 2 sons.

Matthew Grandage
Since 2015, Matthew has provided bespoke China-market support to a wide range of British SMEs, both through Grandage Consulting and as an Associate at export specialists Chamber International.  Before that, he lived and worked in east Asia, first studying Mandarin at NUS in Singapore, then at Zhengzhou University, and then taking on a management position for a local business operation in southwest China for 13 years.  A mechanical engineering graduate from Imperial College London, he has worked for Air Products, is a former Chartered Engineer, and holds a Master’s degree from the University of Wales.
In a typical week, Grandage Consulting will be involved with connecting UK firms with Chinese distributors, handling WFOE registrations, WeChat and Weibo social media campaigns, delivering strategic advice, translations and more, both for industrial exporters and consumer brands.  He travels to China regularly on business.
Grandage Consulting is based in Portsmouth, where Matthew lives with his family
Robert-Conway-01.jpg Robert Conway
After a 30 year career in PricewaterhouseCoopers where Robert became Global Corporate Finance Leader for the Technology Industry, Robert co-founded Parable Trust in 2005. Parable Trust is a not-for-profit company operated on Christian principles to help grow & develop businesses that transform communities and create value to help the poor & needy internationally. Also in 2005 Robert joined the Board of Blakell Europlacer Group as a Non-Executive Director. This 50 year old private group of companies is the pioneer of robotic capital equipment used to place components on printed circuit boards. In 2013 Parable Trust acquired the Blakell Europlacer Group with Robert becoming Chairman. During the last seven years the business has more than doubled to £30million turnover in 2019, and now employs 180 staff with design, development & manufacturing facilities in Poole, Dorset and France together with offices providing local sales & services in China, USA, Germany & Italy, which serve over 700 customers in 40 nations.
Christopher Lethbridge
As UK Sector Lead for Creative Industries, Chris works to advise UK Creative Industries companies on their market entry, development, and strategy in China.
Prior to his current role, Chris was CBBC’s China Market Business Adviser for the South East. From this position he worked with a array of companies across a broad range of sectors including High-tech and Advanced Manufacturing, E-commerce, Food & Beverage, and Financial Services.
Before joining CBBC, Chris was Executive Officer of the Australia China Business Council and worked for the Australian Government. He has a Master’s of Commerce (Finance) from the University of Sydney and a Bachelor’s of International Relations (Chinese) from the Australian National University.
The event is held in partnership with: