Popularising your brand through WeChat mini program
Mini program is a mini-app that customers can seamlessly access and use without leaving the WeChat app, the dominated social media platform in China. With 200 million daily active users and a billion active users monthly, mini program becomes an e-commerce game-changer in China with many international brands coming to this field. By attending this webinar, you will have more insights about what mini program is, how does it work, and how to popularise your brand through mini program.
Lily Lai, Manger for Southern China at Crowd
Lilly started up an NGO while studying at the University. Before gaining a Master's degree in Strategic Marketing in the UK, she had working experience in China and India and has great insights in cross-culture marketing. At Crowd, Lilly works with clients looking for opportunities in China and Chinese clients to expand their markets outside China.