China Business Masterclass Series: How to Start Selling in China
After several decades of rapid growth, China is now firmly established as the second largest global economy after the US. As the country makes its gradual transition to a consumer-led economy, new opportunities are emerging for UK exporters across a number of different sectors. China has become a top-ten export market for UK firms, and despite the slowdown in China’s headline growth figure, UK exports to China have almost doubled over the past five years.
A growing middle class has led to increasing expectations on goods purchased. Chinese consumers have looked to British companies to provide quality retail products including in the food & drink, mother & baby and fashion subsectors. In the service sectors, technology, healthcare and finance are areas where Chinese businesses look to international expertise. Chinese families continue to value our education system and as more Chinese travel abroad there are emerging opportunities in the experience economy.
But where to start? China can often seem an unfamiliar and daunting place, especially to companies with limited resources to tackle such a large and complex market. Understanding the nature of the market opportunity is essential.
Come to this session to learn about how firms start selling in China, what are the common pitfalls and how to develop China as a sustainable market opportunity. We will cover such topics as:
- Overview of China’s business environment, trends, and threads
- Common market entry barriers for UK firms
- What industry sectors provide new opportunities for UK firms?
- Different market entry models:
- Direct sales
- Selling through a distributor
- Selling through an E-commerce model
- Setting up a local subsidiary
- What are the key considerations for setting up a trading company?
- Case studies used to provide examples
Maria Kotova, Head of the UK and Ireland Desk & Senior Advisor - Dezan Shira & Associates
Maria Kotova is the Head of the UK and Ireland Desk and a Senior Advisor at Dezan Shira & Associates, based in the Shanghai office. With a strong understanding of China regulatory issues, business environment factors, and industry services, Maria advises foreign businesses on corporate formation, taxation and legal issues for their investments in China and SE Asia. Maria has a master's degree in Management and Chinese from South China Normal University and a bachelor's degree in International Affairs and Relations from Saint Petersburg State Polytechnic University. She also holds a certificate in Chinese studies from Liaoning University.