CBBC Lunch & Learn: Reaching a B2B Market in China online
CBBC is delighted to announce a new Lunch and Learn series, available exclusively to our members. Join us for the first session as we welcome Scott Muir, CEO of ReGroup China, to share his expertise on digital marketing in China for B2B companies.
In this session we will cover:
- What are the key online B2B channels to reach your audience in China
- In focus – We will look at:
- The role of LinkedIn
- The role of WeChat for B2B
- What other channels can be considered to reach a B2B audience in China?
- What are the key considerations in managing a strategy to reach a B2B audience?
- Questions/ Answers
Formed by experienced digital marketeers and technicians, Regroup China is a specialist digital agency committed to helping Western brands define and action strategy for growth in China – the World’s largest online marketplace.
We have amassed many years’ experience working with some of the biggest brand names and retailers globally, across multiple online disciplines in China.
Scott Muir, CEO of ReGroup China