We are pleased to announce that we have partnered with RedFern Digital
to present the November series of China Chat.
Via this series, we will work with leading names in the fields of consumer and retail to take a deep dive into the China market journey: exploring aspects ranging from routes to market; to establishing a digital presence; building brand reputation and consumer engagement; and adjusting your market strategy to meet and respond to China’s latest consumer trends.
In the final episode, we will consider the lasting impact of COVID-19 on China’s digital landscape and platforms, especially when it comes to commerce and the recent trends that have arisen.
Post COVID-19 e-commerce in China is in stark contrast to what it was at the end of last year. Consumption behaviour has evolved more dynamically than ever, with certain categories skyrocketing in growth, entirely new categories developing, with the elderly generation now more e-commerce savy than ever and most significantly, a major shift in the consumer journey from path to purchase in the boom of China’s live streaming era.
In this unique session, Ryan Molloy (CEO of RedFern Digital) will provide insights on the current state of China’s digital landscape, trends in consumption, current and expected high-growth categories: whilst also providing UK brands with practical advice on how to effectively approach digital in a post COVID-19 China.
CEO, RedFern Digital
Ryan Molloy has lived in China for over 17 years and has worked in the China marketing industry for nearly 10 of them. As CEO of RedFern Digital, he has worked with some of the biggest brands coming into market, covering branding, strategy, social media marketing and more.
Business Development Manager – China at Denby Pottery
Emma brings a diverse set of skills and a wide-range of experience to her workplace, with a dynamic personality that fits into the fast growing, entrepreneurial environment. By successfully taking brands into the China market, she has developed a deep understanding of business development through her study and work experience in China and in the UK. Bridging the gap between British brands' ambition and Chinese consumers' needs, her expert insight and perspective on Chinese culture and business methods is valued by international companies, especially SMEs. This applies to clients with existing operations in China or those interested in entering the market.
CBBC's Ecommerce and Retail lead
Pearl has worked in fashion, media and e-commerce over the past 8 years. She has delivered strategic partnerships and global campaigns for brands like Harrods,
Aspinal of London, Bourjois, SuperNanny and Shanghai Fashion Week across China and the UK. She is experienced in helping brands with their marketing and branding strategy with the aim of generating significant revenues and awareness in the China market
Who is this series for?
UK Brands operating in the retail, luxury and fashion, food & drink and creative industry sectors.
Please email Antoaneta.Becker@cbbc.org
for more information.